{"id":89581,"date":"2022-02-03T13:37:08","date_gmt":"2022-02-03T13:37:08","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89581"},"modified":"2022-07-12T11:23:10","modified_gmt":"2022-07-12T11:23:10","slug":"display","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/sv\/annonsera-google-ads\/display","title":{"rendered":"Display"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89581\" class=\"elementor elementor-89581\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >Google Ads<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tGoogle Display Network\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Annonsering p\u00e5 Google \u00e4r mycket mer \u00e4n bara textannonser i s\u00f6kresultatet. Google Ads best\u00e5r ut\u00f6ver s\u00f6kn\u00e4tverket ocks\u00e5 av ett annonsn\u00e4tverk som heter Google Display Network. P\u00e5 detta n\u00e4tverk kan man styra text-, banner-, och videoannonser i \u00e5tskilliga format till b\u00e5de datorer, surfplattor och mobiler. Man kan annonsera \u00f6ver hela v\u00e4rlden till segment man sj\u00e4lv definierar. Resultatet \u00e4r m\u00e4tbart och man kan hela tiden justera sina aktiviteter.<\/p><p>Google Display Network har n\u00e5gra mycket klara f\u00f6rdelar. N\u00e4tverket best\u00e5r av \u00f6ver tv\u00e5 miljoner webbplatser och 650.000 appar och n\u00e5r ut till \u00f6ver 90% av globala internetanv\u00e4ndare. Detta g\u00f6r annonsering p\u00e5 Google Display Network intressant f\u00f6r m\u00e5nga f\u00f6retag.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446\" data-id=\"e79e446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c15de4 elementor-widget elementor-widget-image\" data-id=\"5c15de4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5418\" height=\"3612\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg\" class=\"attachment-full size-full wp-image-84817\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg 5418w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-300x200.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1024x683.jpg 1024w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-768x512.jpg 768w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1536x1024.jpg 1536w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-2048x1365.jpg 2048w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 5418px) 100vw, 5418px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">S\u00e5 fungerar Google Display Network<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Annonsering via Google Display Network har n\u00e5gra betydande f\u00f6rdelar i j\u00e4mf\u00f6relse med andra annonsn\u00e4tverk. Display-n\u00e4tverket kan vara intressant f\u00f6r f\u00f6retag som redan anv\u00e4nder bannerannonsering eller som \u00f6nskar att arbeta med ett annonsn\u00e4tverk med full transparens och goda m\u00f6jligheter till optimering.<\/p><p>N\u00e4r man annonserar via Google Display Network har man goda m\u00f6jligheter f\u00f6r att segmentera sina annonser. P\u00e5 s\u00e5 s\u00e4tt blir budskapet s\u00e5 relevant som m\u00f6jligt f\u00f6r m\u00e5lgruppen. Detta i sin tur ger f\u00f6rb\u00e4ttrade resultat b\u00e5de n\u00e4r man tittar p\u00e5 klickgrad och konverteringar som f\u00f6rs\u00e4ljning, generering av leads och \u00f6vrig interaktion mellan anv\u00e4ndare och f\u00f6retag. En h\u00f6g relevans ger f\u00f6rdelar i Googles auktion.<\/p><p>P\u00e5 Google Display Ads konkurrerar man med andra annons\u00f6rer om annonsplatsen. Man v\u00e4ljer CPC (kostnad per klick) d\u00e4r man betalar per klick eller vCPM (kostnad per tusen synliga exponeringar). Man har en dagsbudget per kampanj men man \u00e4r inte garanterad att att synas hela tiden. En visning sker n\u00e4r annonsen och m\u00e5lgruppen \u00e4r mest relevant och n\u00e4r budgeten till\u00e5ter.<\/p><p>Om man vill ha mer trafik till sin webbplats \u00e4r det ofta en f\u00f6rdel om man arbetar med CPC bud. Vill man \u00f6ka varum\u00e4rkesk\u00e4nnedom kan det vara en bra id\u00e9 att anv\u00e4nda vCPM d\u00e4r man betalar f\u00f6r synlighet. En annons registreras som synlig n\u00e4r 50% av annonsen blivit visad s\u00e5 man betalar inte f\u00f6r annonser som ligger utanf\u00f6r den synliga sk\u00e4rmen f\u00f6r anv\u00e4ndaren.<\/p><p>N\u00e4r man bygger sina kampanjer p\u00e5 Display-n\u00e4tverket b\u00f6r man s\u00e4tta upp en kampanj f\u00f6r varje m\u00e5ls\u00e4ttning, tema eller budget. Under varje kampanj s\u00e4tter man upp annonsgrupper och annonser som riktar sig till de segment man vill visa annonserna f\u00f6r.<\/p><p>Alla annonser har en l\u00e4nk till en landningssida p\u00e5 webbplatsen. Landningssidan och\u00a0 budskapet i annonsen ska h\u00e4nga ihop och b\u00f6r vara s\u00e5 relevant f\u00f6r m\u00e5lgruppen som m\u00f6jligt. Ut\u00f6ver det \u00e4r det en f\u00f6rdel om man har arbetat med anv\u00e4ndarupplevelsen och m\u00f6jligheterna till konvertering p\u00e5 webbplatsen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">F\u00f6rdelar med Google Display Network<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>\u00d6kad varum\u00e4rkesk\u00e4nnedom via visuella annonser<\/li><li>\u00d6kad trafik till webbplatsen<\/li><li>M\u00f6jlighet att betala per klick (CPC) eller f\u00f6r visningar (vCPM).<\/li><li>Allt kan sp\u00e5ras s\u00e5 man kan optimera sina annonser med en best\u00e4md m\u00e5ls\u00e4ttning<\/li><li>Annonser blir visade d\u00e4r m\u00e5lgruppen finns<\/li><li>Det finns m\u00f6jlighet att anv\u00e4nda retargeting<\/li><li>Goda m\u00f6jligheter till segmentering s\u00e4krar en h\u00f6g relevans mellan annonser och m\u00e5lgrupper<\/li><li>Full kontroll p\u00e5 den dagliga budgeten\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentering p\u00e5 Google Display Network<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>F\u00f6r att optimera relevansen mellan annons och m\u00e5lgrupp arbetar Google med olika m\u00f6jligheter till segmentering. Grundl\u00e4ggande arbetar man med inneh\u00e5ll och\/eller beteende. Alla segmenterings-metoder kan kombineras f\u00f6r att f\u00e5 s\u00e5 precisa m\u00e5lgrupper som m\u00f6jligt. Man kan \u00e4ven arbeta med budstrategier och budget specifikt till varje m\u00e5lgrupp f\u00f6r att optimera sina resultat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de3d3a3 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"de3d3a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-23f560a\" data-id=\"23f560a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ece4e5 elementor-widget elementor-widget-heading\" data-id=\"9ece4e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retargeting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f007da elementor-widget elementor-widget-text-editor\" data-id=\"6f007da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Retargeting p\u00e5 Google kan s\u00e4ttas upp p\u00e5 b\u00e5de Display och Search och anv\u00e4nds n\u00e4r man vill styra annonser i f\u00f6rh\u00e5llande till anv\u00e4ndarens beteende p\u00e5 en webbplats eller i en app. Ut\u00f6ver att man kan styra annonser till de anv\u00e4ndare som har ett speciellt beteende kan man \u00e4ven utesluta anv\u00e4ndare i kampanjer.\u00a0 D\u00e5 v\u00e4ljer man ist\u00e4llet att inte visa annonsen till en utvald grupp. Listorna som anv\u00e4nds vid retargeting kan s\u00e4ttas upp via Google Ads. De kan \u00e4ven s\u00e4ttas upp i Google Analytics d\u00e4r man f\u00e5r st\u00f6rre m\u00f6jligheter till detaljerade segment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91d0df5 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"91d0df5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6042f70\" data-id=\"6042f70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7bb54a elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"a7bb54a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0276c6\" data-id=\"f0276c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29d81af elementor-widget elementor-widget-heading\" data-id=\"29d81af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inneh\u00e5ll<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f8655 elementor-widget elementor-widget-text-editor\" data-id=\"71f8655\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Man kan v\u00e4lja att styra s\u00e5 Google Display annonser visas p\u00e5 webbplatser med ett specifikt inneh\u00e5ll\/tema. En koppling mellan annonsens inneh\u00e5ll och webbplatsens tema d\u00e4r annonsen visas kan vara positivt f\u00f6r m\u00e5lgruppens upplevelse av annonsen.<\/p><p>Det kan vara en bra id\u00e9 att segmentera p\u00e5 inneh\u00e5ll om man vill n\u00e5 ut till en bred m\u00e5lgrupp. Om man till exempel s\u00e4ljer interi\u00f6r kan man f\u00e5 h\u00f6g synlighet p\u00e5 webbplatser som fokuserar p\u00e5 m\u00f6bler och inredning.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-babf41c\" data-id=\"babf41c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f56c427 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"f56c427\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6a25264\" data-id=\"6a25264\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aae72c6 elementor-widget elementor-widget-heading\" data-id=\"aae72c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimering av annonser<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b62c90e elementor-widget elementor-widget-text-editor\" data-id=\"b62c90e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Precis som i andra former av digital marknadsf\u00f6ring beh\u00f6ver man optimera sina Display-kampanjer. Budpris, segment och landningssida \u00e4r de viktigaste delarna att optimera men \u00e4ven allokeringen av budget mellan kampanjer kan g\u00f6ra en stor skillnad i f\u00f6rh\u00e5llande till resultatet. Man b\u00f6r alltid optimera kampanjerna mot sin m\u00e5ls\u00e4ttning och ju mer data man har samlad desto b\u00e4ttre. Det \u00e4r alltid viktigt att sp\u00e5ra resultaten och om man anv\u00e4nder Google Analytics kan man dra nytta av KPI:er och beteende.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ab8bf8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"6ab8bf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28b264b\" data-id=\"28b264b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f4d603 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5f4d603\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-20ad5ca\" data-id=\"20ad5ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66654a3 elementor-widget elementor-widget-heading\" data-id=\"66654a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Managed placement \u2013 Hanterad placering<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee94e3 elementor-widget elementor-widget-text-editor\" data-id=\"5ee94e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Om man vill ha kontroll \u00f6ver var annonserna blir visade kan man v\u00e4lja att segmentera genom \u201cmanaged placement\u201d. Med denna metod kan man v\u00e4lja webbplatser eller appar d\u00e4r man vill visa sina annonser. Det enda som kr\u00e4vs \u00e4r att webbplatsen \u00e4r en del av Googles n\u00e4tverk. Om man v\u00e4ljer den h\u00e4r metoden upplever man ofta h\u00f6gre priser \u00e4n andra metoder av segmentering, speciellt i b\u00f6rjan av en kampanj.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea8697a\" data-id=\"ea8697a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3707030 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"3707030\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-918b4e9\" data-id=\"918b4e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9064bc6 elementor-widget elementor-widget-heading\" data-id=\"9064bc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anv\u00e4ndarbeteende<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e87a4 elementor-widget elementor-widget-text-editor\" data-id=\"23e87a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vill man n\u00e5 en m\u00e5lgrupp med ett speciellt beteende kan man segmentera efter Googles definition av anv\u00e4ndare. N\u00e4r man riktar sina annonser mot relevanta anv\u00e4ndare \u00e4r chansen stor att man ser f\u00f6rb\u00e4ttringar. F\u00f6rutom att anv\u00e4nda retargeting kan man styra sina annonser i f\u00f6rh\u00e5llande till anv\u00e4ndarens intresse. Man kan \u00e4ven styra annonser mot anv\u00e4ndare som \u00e4r redo att g\u00f6ra ett k\u00f6p baserat p\u00e5 deras beteende online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6975f27 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"6975f27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ac6d7d6\" data-id=\"ac6d7d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f08d4e6 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"f08d4e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4fc1042\" data-id=\"4fc1042\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fa331e elementor-widget elementor-widget-heading\" data-id=\"4fa331e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Annonser<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ac886 elementor-widget elementor-widget-text-editor\" data-id=\"61ac886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>P\u00e5 Google Display kan man annonsera med text-, banner- och videoannonser. Man kan f\u00f6rv\u00e4nta sig b\u00e4ttre resultat om annonsernas budskap \u00e4r relevant f\u00f6r m\u00e5lgruppen. Det \u00e4r alltid bra att testa olika varianter av sina annonser f\u00f6r att sedan j\u00e4mf\u00f6ra vad som fungerar b\u00e4st.<\/p><p>Om man har en webbshop kan man s\u00e4tta upp dynamiska annonser och l\u00e4gga till en m\u00e5lgrupp f\u00f6r retargeting. Dynamiska annonser v\u00e4ljer ut och visar de produkter som anv\u00e4ndaren har klickat p\u00e5 i webbshoppen utan att k\u00f6pa dem. Detta g\u00f6r annonsen mycket relevant f\u00f6r anv\u00e4ndaren.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e0bf516\" data-id=\"e0bf516\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tSka vi prata vidare?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">Vi \u00e4r alltid redo att f\u00f6ra en dialog om era ambitioner och hur vi kan utveckla era digitala kanaler och f\u00e5 ert f\u00f6retag att v\u00e4xa.<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/sv\/kontakt\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">KONTAKTA OSS<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads Google Display Network Annonsering p\u00e5 Google \u00e4r mycket mer \u00e4n bara textannonser i s\u00f6kresultatet. Google Ads best\u00e5r ut\u00f6ver s\u00f6kn\u00e4tverket ocks\u00e5 av ett annonsn\u00e4tverk som heter Google Display Network. P\u00e5 detta n\u00e4tverk kan man styra text-, banner-, och videoannonser i \u00e5tskilliga format till b\u00e5de datorer, surfplattor och mobiler. Man kan annonsera \u00f6ver hela v\u00e4rlden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":90079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89581","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/comments?post=89581"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89581\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/90079"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/media?parent=89581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}