{"id":89503,"date":"2022-02-03T11:37:25","date_gmt":"2022-02-03T11:37:25","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89503"},"modified":"2022-07-12T11:28:45","modified_gmt":"2022-07-12T11:28:45","slug":"search","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/sv\/annonsera-google-ads\/search","title":{"rendered":"Search"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89503\" class=\"elementor elementor-89503\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >Google Ads<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tGoogle Ads Search\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Det \u00e4r en god id\u00e9 att komma ig\u00e5ng med Google Annonsering. Det g\u00f6rs \u00f6ver 3 miljoner s\u00f6kningar p\u00e5 Google varje dag (k\u00e4lla: internetlivestats.com). I Sverige har Google en marknadsandel p\u00e5 \u00f6ver 95% och \u00e4r d\u00e4rf\u00f6r ett relevant medium f\u00f6r de flesta f\u00f6retag.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446\" data-id=\"e79e446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c15de4 elementor-widget elementor-widget-image\" data-id=\"5c15de4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5418\" height=\"3612\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg\" class=\"attachment-full size-full wp-image-84817\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg 5418w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-300x200.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1024x683.jpg 1024w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-768x512.jpg 768w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1536x1024.jpg 1536w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-2048x1365.jpg 2048w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 5418px) 100vw, 5418px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Google Shopping Ads Partner and display annoncering - XXX<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google best\u00e5r ut\u00f6ver det organiska s\u00f6kresultatet av betalda annonser \u2013 S\u00e5 kallade Google Ads Search annonser. Tillg\u00e5ngen till organiskt s\u00f6kresultat (SEO) och Google annonsering fungerar annorlunda och det \u00e4r d\u00e4rf\u00f6r en f\u00f6rdel att vara synlig i b\u00e5de organiskt s\u00f6k och genom Google Annonsering<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varf\u00f6r Google Ads Search?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Det \u00e4r enkelt att m\u00e4ta effekten och ROAS (return on advertising spend)<\/li><li>Det \u00e4r enkelt att\u00a0 komma ig\u00e5ng och man kan snabbt f\u00e5 trafik till webbplatsen<\/li><li>Man f\u00e5r chansen att synas p\u00e5 en bra position i Googles s\u00f6kresultat n\u00e4r n\u00e5gon g\u00f6r en relevant s\u00f6kning<\/li><li>Man betalar bara n\u00e4r n\u00e5gon klickar p\u00e5 en annons<\/li><li>Man har sj\u00e4lv 100% kontroll \u00f6ver sin dagliga budget<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00e5 h\u00e4r fungerar s\u00f6kannonsering p\u00e5 Google<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google arbetar med en avancerad algoritm och det \u00e4r inte n\u00f6dv\u00e4ndigtvis den annons\u00f6r som bjuder det h\u00f6gsta priset som syns \u00f6verst i s\u00f6kresultatet. Varje g\u00e5ng det g\u00f6rs en s\u00f6kning p\u00e5 Google ber\u00e4knas det vilka annonser som ska visas. Resultatet och annonsens placering beror p\u00e5 relevans och budpriser. Det varierar fr\u00e5n g\u00e5ng till g\u00e5ng och fr\u00e5n person till person vilken annons som blir visad var.<\/p><p>F\u00f6r att maximera relevansen av annonsen f\u00f6r sin m\u00e5lgrupp ska man arbeta med Googles begrepp kvalitetsresultat (quality score). Kvalitetsresultatet ber\u00e4knas p\u00e5 relevansen mellan annonstext, s\u00f6kord och landningssida samt klickfrekvens och anv\u00e4ndarens upplevelse p\u00e5 sidan. Ett h\u00f6gt kvalitetsresultat medf\u00f6r ett l\u00e4gre klickpris och \u00e4r d\u00e4rf\u00f6r en mycket viktig parameter.<\/p><p>Man strukturerar ett Google Ads konto med kampanjer och annonsgrupper efter teman s\u00e5 man \u00e4r s\u00e4ker p\u00e5 att anv\u00e4ndaren f\u00e5r en annonsvisning som relaterar till det som anv\u00e4ndaren s\u00f6ker efter.<\/p><p>Om man till exempel s\u00f6ker efter \u201cpaketresa London\u201d s\u00e5 ska man f\u00e5 en annonsvisning f\u00f6r paketresor till London som l\u00e4nkar till en landningssida p\u00e5 webbplatsen som handlar om just paketresor till London. Ju st\u00f6rre relevans mellan s\u00f6kfras, annonstext och landningssida desto st\u00f6rre \u00e4r chansen att anv\u00e4ndaren klickar p\u00e5 din annons ist\u00e4llet f\u00f6r din konkurrents annons.<\/p><p>Arbetar man med SEO s\u00e5 jobbar man redan med optimering av anv\u00e4ndarupplevelsen p\u00e5 webbplatsen. Detta \u00e4r allts\u00e5 ocks\u00e5 en f\u00f6rdel i f\u00f6rh\u00e5llande till Google Ads d\u00e4r en bra anv\u00e4ndarupplevelse bel\u00f6nas och ger annons\u00f6ren ett h\u00f6gre kvalitetsresultat. Google v\u00e4rderar bland annat anv\u00e4ndarupplevelsen p\u00e5 hur l\u00e4nge bes\u00f6karen stannar p\u00e5 webbplatsen. Hur m\u00e5nga sidor man bes\u00f6ker v\u00e4rderas och om m\u00e5nga l\u00e4mnar landningssidan direkt efter att ha klickat p\u00e5 annonsen. Det \u00e4r d\u00e4rf\u00f6r alltid viktigt att optimera anv\u00e4ndarupplevelsen och se till att webbplatsen och de sidor man l\u00e4nkar till \u00e4r relevanta f\u00f6r vad man annonserar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de3d3a3 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"de3d3a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-558e769\" data-id=\"558e769\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16232b3 elementor-widget elementor-widget-heading\" data-id=\"16232b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00f6kord p\u00e5 Google<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be56db elementor-widget elementor-widget-text-editor\" data-id=\"9be56db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>S\u00f6kfraser och s\u00f6kord p\u00e5 Google \u00e4r otroligt viktiga. Vilka s\u00f6kningar vill man synas p\u00e5? Vad s\u00f6ker m\u00e5lgruppen efter i f\u00f6rh\u00e5llande till den produkt eller service man vill annonsera f\u00f6r?<\/p><p>Hur stor \u00e4r konkurrensen p\u00e5 ett s\u00f6kord och hur h\u00f6g \u00e4r s\u00f6kvolymen? Dessa fr\u00e5gor kan man f\u00e5 svar p\u00e5 med hj\u00e4lp av en s\u00f6kordsanalys.<\/p><p>N\u00e4r man har best\u00e4mt sig f\u00f6r att anv\u00e4nda Google Ads som en del av sin marknadsf\u00f6ringsmix s\u00e5 beh\u00f6ver man ta reda p\u00e5 vilka s\u00f6kord som \u00e4r relevanta att buda p\u00e5. Har man redan en s\u00f6kordsanalys fr\u00e5n sitt SEO arbete s\u00e5 finns det m\u00e5nga insikter att h\u00e4mta h\u00e4r annars \u00e4r det viktigt att g\u00f6ra en analys.<\/p><p>S\u00f6korden l\u00e4ggs till i annons-grupperna i bred (broad), bred modifierad (broad modified), fras (phrase) eller exakt matchning (exact match). Dessa olika matchtyper avg\u00f6r hur brett Google ska l\u00e4sa dem. Har man till exempel ett s\u00f6kord i bred matchtyp kan Google visa din annons p\u00e5 alla s\u00f6kningar som Google anser som relaterade till s\u00f6kordet. Det \u00e4r den bredaste varianten av s\u00f6kord. Om man vill ha id\u00e9er till fler s\u00f6kord kan det vara en bra metod att anv\u00e4nda bred matchtyp. Den smalaste inriktningen p\u00e5 s\u00f6kord \u00e4r exakt matchning. H\u00e4r f\u00e5r man endast sin annons visad om s\u00f6kningen \u00e4r precis det s\u00f6kord man har i sin annonsgrupp eller en n\u00e4ra variant.<\/p><p>F\u00f6r att s\u00e4kra en optimal relevans i sitt annonskonto \u00e4r det l\u00e4mpligt att arbeta med negativa s\u00f6kord. De ord eller fraser man inte vill vara synlig p\u00e5 b\u00f6r man s\u00e4tta som negativ match. Det kan till exempel vara \u201domd\u00f6me\u201d, \u201cgratis\u201d, \u201cjobb\u201d eller andra ord man inte vill betala trafiken f\u00f6r. Ju bredare s\u00f6kord man anv\u00e4nder i sina s\u00f6kordslistor ju st\u00f6rre blir behovet f\u00f6r negativa s\u00f6kord vara.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc8dd2 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"bfc8dd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0ee408\" data-id=\"f0ee408\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8383bf9 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"8383bf9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f8d8a3\" data-id=\"6f8d8a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-889f54c elementor-widget elementor-widget-heading\" data-id=\"889f54c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Annonntexter och extensions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96160ae elementor-widget elementor-widget-text-editor\" data-id=\"96160ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En annons best\u00e5r av upp till tre titlar p\u00e5 30 tecken, upp till tv\u00e5 beskrivningar p\u00e5 80 tecken samt en l\u00e4nk till en landningssida. Under annonsen kan man g\u00f6ra annonstill\u00e4gg. Det kan vara l\u00e4nkar till andra sidor p\u00e5 webbplatsen (sitelink extension), ord utan l\u00e4nkar (callout extension) som till exempel USP\u2019er, telefonnummer m.m. Det finns flera m\u00f6jligheter och olika annonstill\u00e4gg att v\u00e4lja bland men det viktiga \u00e4r att t\u00e4nka p\u00e5 anv\u00e4ndarupplevelsen. Annonstext och annonstill\u00e4gg ska passa till den s\u00f6kning som har visat annonsen och den sida som annonsen l\u00e4nkar till ska vara relevant f\u00f6r b\u00e5de s\u00f6kord och annonstext.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-331a725\" data-id=\"331a725\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b28cec2 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"b28cec2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f10a82e\" data-id=\"f10a82e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9ad495 elementor-widget elementor-widget-heading\" data-id=\"e9ad495\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sp\u00e5rning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bc03d elementor-widget elementor-widget-text-editor\" data-id=\"f4bc03d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En av de stora f\u00f6rdelarna med Google Ads \u00e4r att allt kan sp\u00e5ras. Man b\u00f6r alltid s\u00e4tta m\u00e5l f\u00f6r sin annonsering p\u00e5 Google Ads s\u00e5 man har n\u00e5got att optimera kampanjerna mot. Det kan vara \u00f6kad f\u00f6rs\u00e4ljning, minimum ROAS (return on ad spend), maximum CPA (cost per acquisition) trafik till webbplatsen, utfyllda kontaktformul\u00e4r, nedladdningar eller andra KPIer.<\/p><p>Anv\u00e4nder man Google Analytics kan man koppla sitt Google Analytics konto till sitt Google Ads konto och f\u00e5 all data samlad i sin Analytics profil. Man kan \u00e4ven importera Analytics KPIer till Google Ads. Anv\u00e4nder man sin data som grund i sitt optimeringsarbete kommer man att kunna f\u00f6rb\u00e4ttra sina resultat betydligt.<\/p><p>Google Ads har sin egen sp\u00e5rningskod som g\u00f6r det m\u00f6jligt att sp\u00e5ra klick fr\u00e5n mobil, surfplatta och dator. Det ger insikter som kan anv\u00e4ndas i attributionsmodeller och s\u00e4kerst\u00e4ller \u00e4nnu b\u00e4ttre analyser av kampanjer och d\u00e4rmed b\u00e4ttre utnyttjande av budgeten.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a06b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"47a06b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2dbadd5\" data-id=\"2dbadd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e081731 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"e081731\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3dcc0be\" data-id=\"3dcc0be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74d1f35 elementor-widget elementor-widget-heading\" data-id=\"74d1f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimering av Google Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e048c0 elementor-widget elementor-widget-text-editor\" data-id=\"4e048c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>F\u00f6r att ha de mest relevanta annonserna och uppn\u00e5 b\u00e4st resultat beh\u00f6ver man optimera sina annonser. Vissa optimeringar b\u00f6r g\u00f6ras varje vecka eller oftare medan andra optimeringar kan g\u00f6ras s\u00e4llan. M\u00e4ngd och tid beror p\u00e5 budget, konkurrens, m\u00e5l och s\u00f6kvolym. Desto mer tid man spenderar p\u00e5 optimering, desto b\u00e4ttre kan kampanjerna bli.<\/p><p>N\u00e4r man optimerar sina Ads kampanjer ska man alltid ha sin m\u00e5ls\u00e4ttning i \u00e5tanke och optimera mot det. Desto b\u00e4ttre sp\u00e5rning man har i sin upps\u00e4ttning, ju b\u00e4ttre insikter f\u00e5r man i data och anv\u00e4ndarfl\u00f6de. Detta i sin tur skapar m\u00f6jlighet till b\u00e4ttre resultat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ffd30f8\" data-id=\"ffd30f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2502132 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"2502132\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4c5f16\" data-id=\"b4c5f16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tSka vi prata vidare?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">Vi \u00e4r alltid redo att f\u00f6ra en dialog om era ambitioner och hur vi kan utveckla era digitala kanaler och f\u00e5 ert f\u00f6retag att v\u00e4xa.<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/sv\/kontakt\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">KONTAKTA OSS<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads Google Ads Search Det \u00e4r en god id\u00e9 att komma ig\u00e5ng med Google Annonsering. Det g\u00f6rs \u00f6ver 3 miljoner s\u00f6kningar p\u00e5 Google varje dag (k\u00e4lla: internetlivestats.com). I Sverige har Google en marknadsandel p\u00e5 \u00f6ver 95% och \u00e4r d\u00e4rf\u00f6r ett relevant medium f\u00f6r de flesta f\u00f6retag.&nbsp; Google Shopping Ads Partner and display annoncering &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":90079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89503","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/comments?post=89503"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89503\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/90079"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/media?parent=89503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}