{"id":89471,"date":"2022-02-03T09:53:44","date_gmt":"2022-02-03T09:53:44","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89471"},"modified":"2022-06-20T08:17:39","modified_gmt":"2022-06-20T08:17:39","slug":"sokordsanalys","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/sv\/sokmotoroptimering\/sokordsanalys","title":{"rendered":"S\u00f6kordsanalys"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89471\" class=\"elementor elementor-89471\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >S\u00d6KMOTOROPTIMERING<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tS\u00f6kordsanalys\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En s\u00f6kordsanalys \u00e4r otroligt viktig d\u00e5 r\u00e4tt s\u00f6kord, relevant inneh\u00e5ll och bra texter kr\u00e4vs f\u00f6r att synas i det organiska s\u00f6kresultatet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"e79e446\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Analys &amp; inneh\u00e5llsplanering<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Relevant inneh\u00e5ll tar utg\u00e5ngspunkt i vad m\u00e5lgruppen s\u00f6ker efter online. Google f\u00f6rst\u00e5r sammanhanget mellan s\u00f6kningar och f\u00f6rst\u00e5r \u00e4ven anv\u00e4ndarens syfte med s\u00f6kningen. \u00c4ven om en s\u00f6kfras \u00e4r den samma och sj\u00e4lva \u00e4ndam\u00e5let \u00e4r olika f\u00f6rst\u00e5r Google \u00e4ndam\u00e5let baserat p\u00e5 anv\u00e4ndarens \u00f6vriga onlinebeteende. Det betyder att inneh\u00e5llet man skapar p\u00e5 sin webbplats ska baseras p\u00e5 anv\u00e4ndaren framf\u00f6r s\u00f6kmotorerna.<\/p><p>Man baserar sin inneh\u00e5llsstrategi p\u00e5 en s\u00f6kordsanalys och detta \u00e4r det perfekta verktyget b\u00e5de n\u00e4r det g\u00e4ller att optimera sitt nuvarande inneh\u00e5ll och n\u00e4r man ska planera f\u00f6r nytt inneh\u00e5ll p\u00e5 en webbplats.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varf\u00f6r ska man g\u00f6ra en s\u00f6kordsanalys?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Analysen ger insikt i hur m\u00e5lgruppen s\u00f6ker online i ett definierat geografiskt omr\u00e5de (land, region, stad m.m)<\/li><li>S\u00f6kbeteendet \u00e4r baserat p\u00e5 data om volym och konkurrens s\u00e5 du kan l\u00e4tt se var du ska prioritera ditt arbete.<\/li><li>En s\u00f6kordsanalys kan \u00e4ven anv\u00e4ndas i andra kanaler som Google Ads och sociala medier ut\u00f6ver inneh\u00e5ll f\u00f6r en webbplats.<\/li><li>Anv\u00e4ndarbeteende kan delas upp efter s\u00e4song om man arbetar i en bransch d\u00e4r d\u00e4r det \u00e4r stora s\u00e4songsvariationer som till exempel reseindustrin, mode, hotell, n\u00f6jesparker m.m.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8998a68 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"8998a68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6199aa8\" data-id=\"6199aa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9f41aa elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"b9f41aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fc32524\" data-id=\"fc32524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b5416 elementor-widget elementor-widget-heading\" data-id=\"f4b5416\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En s\u00f6kordsanalys kan anv\u00e4ndas i alla branscher<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cecf6 elementor-widget elementor-widget-text-editor\" data-id=\"b9cecf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Alla f\u00f6retag som vill synas online b\u00f6r arbeta med SEO. De flesta k\u00f6p b\u00f6rjar med en s\u00f6kning p\u00e5 Google. Det g\u00e4ller b\u00e5de f\u00f6r privatpersoner och f\u00f6retag.<\/p><p>Har man en webbplats b\u00f6r man allts\u00e5 se till att den optimerad f\u00f6r s\u00f6kmotorer. Det allra viktigaste \u00e4r att det tekniska fundamentet fungerar. Fungerar inte webbplatsen optimalt tekniskt, den kanske inte indexeras korrekt eller tar l\u00e5ng tid att ladda, s\u00e5 spelar det ingen roll hur mycket relevant inneh\u00e5ll man skriver. Det kan ist\u00e4llet vara s\u00e5 att webbplatsen helt eller delvis inte kan hittas p\u00e5 Google.<\/p><p>N\u00e4r den tekniska grunden finns p\u00e5 plats ska man arbeta med inneh\u00e5llet. Inneh\u00e5llet avg\u00f6r vilka sidor som blir indexerat p\u00e5 olika s\u00f6kningar.<\/p><p>Om man har en s\u00f6kordsanalys att utg\u00e5 fr\u00e5n s\u00e5 vet man vilket inneh\u00e5ll som \u00e4r viktigt. Man f\u00e5r \u00e4ven insikt i hur man ska skriva sina titlar och metabeskrivningar som \u00e4r det f\u00f6rsta anv\u00e4ndaren ser i s\u00f6kresultatet. Informationen som visas i s\u00f6kresultatet \u00e4r i h\u00f6g grad avg\u00f6rande f\u00f6r om anv\u00e4ndaren klickar p\u00e5 ditt f\u00f6retag eller din konkurrent.<\/p><p>S\u00f6kordsanalys och inneh\u00e5llsoptimering \u00e4r f\u00f6r alla f\u00f6retag som vill ha ett verktyg som s\u00e4krar att man g\u00f6r r\u00e4tt optimeringar p\u00e5 webbplatsens inneh\u00e5ll. Detta g\u00e4ller b\u00e5de f\u00f6r f\u00f6retag som v\u00e4nder sig till privatpersoner, andra f\u00f6retag eller organisationer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-390b26e\" data-id=\"390b26e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e704a2c elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"e704a2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd833c4\" data-id=\"fd833c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-992a950 elementor-widget elementor-widget-heading\" data-id=\"992a950\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00e5 g\u00f6r vi en s\u00f6kordsanalys<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bed48 elementor-widget elementor-widget-text-editor\" data-id=\"23bed48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tillsammans med en teknisk analys av webbplatsen \u00e4r en s\u00f6kordsanalys ett bra fundament n\u00e4r man b\u00f6rjar arbeta med SEO. En s\u00f6kordsanalys ger dig en \u00f6versikt \u00f6ver hur du sedan prioriterar inneh\u00e5llsoptimering och expansion. Samtidigt ger den anv\u00e4ndbara insikter f\u00f6r intern l\u00e4nkning och information om bilder, video m.m.<\/p><p>Innan vi b\u00f6rjar en s\u00f6kordsanalys h\u00e5ller vi grundliga samtal med f\u00f6retaget om webbplatsen, m\u00e5lgrupper, konkurrenter, m\u00e5ls\u00e4ttningar och \u00f6nskem\u00e5l om framtida aktiviteter. Vi anv\u00e4nder Searchmetrics som v\u00e5rt prim\u00e4ra verktyg n\u00e4r vi g\u00f6r en s\u00f6kordsanalys men vi anv\u00e4nder \u00e4ven andra verktyg som Google Keyword Planner, Search Console, Google Ads data f\u00f6r att hitta r\u00e4tt s\u00f6kord och berika dem med r\u00e4tt data.<\/p><p>En s\u00f6kordsanalys \u00e4r en sj\u00e4lvst\u00e4ndig produkt men den blir implementerad i en SEO-plan som man sedan arbetar vidare med internt om man v\u00e4ljer det eller s\u00e5 g\u00f6r vi det \u00e5t er h\u00e4r p\u00e5 Kvantum.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tSka vi prata vidare?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">Vi \u00e4r alltid redo att f\u00f6ra en dialog om era ambitioner och hur vi kan utveckla era digitala kanaler och f\u00e5 ert f\u00f6retag att v\u00e4xa.<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/sv\/kontakt\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">KONTAKTA OSS<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>S\u00d6KMOTOROPTIMERING S\u00f6kordsanalys En s\u00f6kordsanalys \u00e4r otroligt viktig d\u00e5 r\u00e4tt s\u00f6kord, relevant inneh\u00e5ll och bra texter kr\u00e4vs f\u00f6r att synas i det organiska s\u00f6kresultatet. Analys &amp; inneh\u00e5llsplanering Relevant inneh\u00e5ll tar utg\u00e5ngspunkt i vad m\u00e5lgruppen s\u00f6ker efter online. Google f\u00f6rst\u00e5r sammanhanget mellan s\u00f6kningar och f\u00f6rst\u00e5r \u00e4ven anv\u00e4ndarens syfte med s\u00f6kningen. \u00c4ven om en s\u00f6kfras \u00e4r den samma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":90132,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89471","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/comments?post=89471"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89471\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/90132"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/media?parent=89471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}