{"id":89395,"date":"2022-02-02T13:55:14","date_gmt":"2022-02-02T13:55:14","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89395"},"modified":"2022-06-20T08:16:57","modified_gmt":"2022-06-20T08:16:57","slug":"lokal-seo","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/sv\/sokmotoroptimering\/lokal-seo","title":{"rendered":"Lokal SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89395\" class=\"elementor elementor-89395\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >S\u00d6KMOTOROPTIMERING<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tLokal SEO \/ Lokal s\u00f6kmotoroptimering\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Lokal SEO eller Google My Business \u00e4r viktigt f\u00f6r varje f\u00f6retag med fysisk placering som vill synas p\u00e5 s\u00f6kmotorer. Lokal s\u00f6kmotoroptimering ger m\u00f6jlighet att synas i det lokala s\u00f6kresultat p\u00e5 Google. Detta \u00e4r m\u00f6jligt n\u00e4r potentiella kunder befinner sig i n\u00e4romr\u00e5det och s\u00f6ker efter produkter eller service som st\u00e4mmer \u00f6verens med ditt f\u00f6retag. Det lokala s\u00f6kresultat \u00e4r f\u00f6retagets visitkort p\u00e5 Google.<\/p><p>Lokal s\u00f6kmotoroptimering blir \u00e4ven mer relevant f\u00f6r f\u00f6retag idag eftersom allt fler s\u00f6kningar sker p\u00e5 mobilen. Eftersom man alltid har sin mobil med sig kan man s\u00f6ka efter en produkt eller service vid den tidspunkt d\u00e5 man beh\u00f6ver det. Vid dessa tillf\u00e4llen kan lokal SEO vara till stor f\u00f6rdel f\u00f6r f\u00f6retag med fysiska butiker.<\/p><p>Lokal SEO \u00e4r f\u00f6r alla f\u00f6retag som \u00f6nskar att potentiella kunder kan hitta och bes\u00f6ka en fysisk plats. Det kan vara butiker, restauranger, v\u00e5rdcentraler, advokatbyr\u00e5er mm.\u00a0 Generellt \u00e4r det mycket relevant om ett f\u00f6retag vill att potentiella kunder ska hitta till adressen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"e79e446\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Hur fungerar lokal s\u00f6kmotoroptimering?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En av de f\u00f6rsta och viktigaste punkterna f\u00f6r att kunna arbeta med lokal SEO \u00e4r att skapa ett Google My Business konto. Med Google My Business kan man administrera f\u00f6retagets profil p\u00e5 Google. Vilket betydet att f\u00f6retaget blir synligt b\u00e5de f\u00f6r b\u00e5de Google och potentiella kunder.<\/p><p>N\u00e4r man vill b\u00f6rja arbeta med lokal SEO och har registrerat ett konto \u00e4r det viktigt att alla detaljer \u00e4r korrekta och att man valt r\u00e4tt kategori f\u00f6r sin bransch. Fel upplysningar om f\u00f6retaget skapar en d\u00e5lig anv\u00e4ndarupplevelse hos potentiella kunder. En d\u00e5lig anv\u00e4ndarupplevelse kan vara en negativ konsekvens f\u00f6r ditt SEO-arbete och kan ist\u00e4llet ha en negativ inverkan p\u00e5 f\u00f6retaget.<\/p><p>Lokal s\u00f6kmotoroptimering \u00e4r som alla andra aspekter i SEO-arbetet baserat p\u00e5 anv\u00e4ndarbeteende. M\u00e5lgruppen \u00e4r dock begr\u00e4nsad d\u00e5 det handlar om vad den lokala kunden s\u00f6ker efter och produkten eller servicen f\u00f6retaget erbjuder ska matcha just det.<\/p><p>I detta sammanhang\u00a0 \u00e4r det ocks\u00e5 d\u00e4rf\u00f6r relevant med en s\u00f6kordsanalys f\u00f6r att f\u00e5 inblick i vilka lokala s\u00f6kningar som har volym och efterfr\u00e5gas p\u00e5 Google.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varf\u00f6r \u00e4r lokal SEO viktigt?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Lokal SEO \u00e4r viktig f\u00f6r f\u00f6retag som vill synas p\u00e5 lokala s\u00f6kningar.<\/li><li>Lokal SEO bidrar till framg\u00e5ng i s\u00f6kmotorerna.<\/li><li>M\u00e5nga anv\u00e4ndare s\u00f6ker efter en produkt eller tj\u00e4nst just n\u00e4r de beh\u00f6ver det.<\/li><li>Med en bra lokal n\u00e4rvaro p\u00e5 Google, \u00f6kar f\u00f6retaget inte bara sin synlighet online, utan g\u00f6r det ogs\u00e5 enklare f\u00f6r kunden att bes\u00f6ka den fysiska platsen.<\/li><li>Man kan skapa en lokal kundkrets.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00e5 arbetar vi med lokal SEO hos Kvantum<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hos Kvantum arbetar vi med lokal SEO f\u00f6r m\u00e5nga av v\u00e5ra kunder och vi hj\u00e4lper \u00e4ven g\u00e4rna er. Vi kan hj\u00e4lpa er med att komma ig\u00e5ng s\u00e5 ni har m\u00f6jlighet att arbeta vidare sj\u00e4lva eller s\u00e5 kan vi administrera det fullt ut. Vi arbetar ofta med lokal SEO i f\u00f6rbindelse med annat SEO-arbete som teknisk SEO och inneh\u00e5llsoptimering. Vi rekommenderar d\u00e4rf\u00f6r att ni som klient involverar alla aspekter av SEO i er digitala marknadsf\u00f6ringsstrategi.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tSka vi prata vidare?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">Vi \u00e4r alltid redo att f\u00f6ra en dialog om era ambitioner och hur vi kan utveckla era digitala kanaler och f\u00e5 ert f\u00f6retag att v\u00e4xa.<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/sv\/kontakt\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">KONTAKTA OSS<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>S\u00d6KMOTOROPTIMERING Lokal SEO \/ Lokal s\u00f6kmotoroptimering Lokal SEO eller Google My Business \u00e4r viktigt f\u00f6r varje f\u00f6retag med fysisk placering som vill synas p\u00e5 s\u00f6kmotorer. Lokal s\u00f6kmotoroptimering ger m\u00f6jlighet att synas i det lokala s\u00f6kresultat p\u00e5 Google. Detta \u00e4r m\u00f6jligt n\u00e4r potentiella kunder befinner sig i n\u00e4romr\u00e5det och s\u00f6ker efter produkter eller service som st\u00e4mmer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":90132,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89395","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/comments?post=89395"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89395\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/90132"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/media?parent=89395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}