{"id":89379,"date":"2022-02-02T13:23:12","date_gmt":"2022-02-02T13:23:12","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89379"},"modified":"2022-06-20T08:17:50","modified_gmt":"2022-06-20T08:17:50","slug":"instagram-annonsering","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/sv\/sociala-medier\/instagram-annonsering","title":{"rendered":"Instagram annonsering"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89379\" class=\"elementor elementor-89379\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >Sociala medier<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tInstagram annonsering\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Har ni funderat p\u00e5 Instagram annonsering? 83 % av svenska folket finns p\u00e5 sociala medier och Facebook, Instagram och Snapchat \u00e4r de mest popul\u00e4ra sociala kanalerna i Sverige. 60% av sveriges befolkning har en aktiv Instagram profil vilket ocks\u00e5 betyder att Instagram \u00e4r det n\u00e4st mest popul\u00e4ra sociala mediet. Facebook vinner f\u00f6rstaplatsen p\u00e5 76%. (k\u00e4lla: Svenskarna &amp; internet 2018).<\/p><p>P\u00e5 Instagram kan anv\u00e4ndarna utforska visuellt inneh\u00e5ll och dela foton och videoklipp med varandra. Vill man kommunicera med sin m\u00e5lgrupp genom visuellt inneh\u00e5ll \u00e4r detta en utm\u00e4rkt kanal. H\u00e4r kan man n\u00e5 ut till b\u00e5de existerande och nya kunder baserat p\u00e5 deras intressen och beteende.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446\" data-id=\"e79e446\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Stick ut fr\u00e5n m\u00e4ngden p\u00e5 Instagram<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instagram \u00e4r ett medie d\u00e4r anv\u00e4ndarna vill bli inspirerade av bilder &amp; video. Det \u00e4r d\u00e4rf\u00f6r avg\u00f6rande att man fokuserar p\u00e5 att skapa annonser med ett visuellt inneh\u00e5ll som speglar f\u00f6retagets v\u00e4rderingar och samtidigt sticker ut och \u00e4r relevant f\u00f6r m\u00e5lgruppen.\u00a0<\/p><p>Det \u00e4r otroligt viktigt att det visuella inneh\u00e5llet \u00e4r av h\u00f6g kvalitet. Det \u00e4r dessutom viktigt att budskapet \u00e4r tydligt b\u00e5de i inneh\u00e5ll och text s\u00e5 att m\u00e5lgruppen finner det relevant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">F\u00f6rdelar med att annonsera p\u00e5 Instagram<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Det \u00e4r en utm\u00e4rkt kanal f\u00f6r visuell kommunikation<\/li><li>Kanalen ger nya m\u00f6jligheter j\u00e4mf\u00f6rt med traditionella annonser.<\/li><li>H\u00f6gt engagemang fr\u00e5n anv\u00e4ndarna<\/li><li>M\u00e5lgruppen kan definieras ganska precist och man kan arbeta med retargeting<\/li><li>Enkel annonsplanering och budgetstyrning<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a935b30 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"a935b30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c2bc0fe\" data-id=\"c2bc0fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a97ca58 elementor-widget elementor-widget-heading\" data-id=\"a97ca58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hur s\u00e4tter man upp annonsering p\u00e5 Instagram?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebe646 elementor-widget elementor-widget-text-editor\" data-id=\"5ebe646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Instagram annonsering &amp; Facebook<\/b><\/p><p>Instagram \u00e4gs av Facebook och man s\u00e4tter upp sina kampanjer och annonser f\u00f6r Instagram i Facebooks Power Editor d\u00e4r man ocks\u00e5 g\u00f6r Facebook annonser. Det \u00e4r inte ett krav att man har ett Instagram konto f\u00f6r att annonsera d\u00e4r men det \u00e4r en bra id\u00e9. H\u00e4r finns ju m\u00f6jligheten att skapa relevant organiskt content till m\u00e5lgruppen. F\u00f6r att kunna annonsera ska man dock ha ett annonskonto p\u00e5 Facebook.<\/p><p>Man kan antingen s\u00e4tta upp annonser som endast \u00e4r synliga p\u00e5 Instagram eller s\u00e5 kan man v\u00e4lja att aktivera samma annonser som man har p\u00e5 Facebook \u00e4ven p\u00e5 Instagram.<\/p><p>Vill man ha samma annonser med budskap och m\u00e5lgrupper p\u00e5 b\u00e5de Instagram och Facebook ska man bara l\u00e4gga till Instagram i inst\u00e4llningen f\u00f6r placering. F\u00f6rdelen med att g\u00f6ra det \u00e4r att man sparar tid. Dessutom kan man sedan b\u00e4ttre m\u00e4ta och j\u00e4mf\u00f6ra effekten av annonserna p\u00e5 de tv\u00e5 medierna. En annan f\u00f6rdel \u00e4r att man kan redigera och optimera annonserna samtidigt. Vill man g\u00f6ra en Instagram annons som inte ska vara aktiv p\u00e5 Facebook ska man s\u00e4tta upp m\u00e5l f\u00f6r kampanjen, definiera m\u00e5lgruppen, skapa inneh\u00e5ll (text, bild och eller video), v\u00e4lja format f\u00f6r annonsen samt v\u00e4lja Instagram i inst\u00e4llningen f\u00f6r placering.<\/p><p>\u00a0<\/p><p><b>Kampanjer &amp; m\u00e5ls\u00e4ttningar<\/b><\/p><p>N\u00e4r man s\u00e4tter upp annonskampanjer \u00e4r det viktigt att ha en m\u00e5ls\u00e4ttning f\u00f6r vad man vill uppn\u00e5 med kampanjen. Har man uppsatta m\u00e5l fr\u00e5n starten s\u00e5 kan man under tiden v\u00e4rdera hur effektiva annonserna \u00e4r och justera budskap, budpris, m\u00e5lgrupp eller budget i f\u00f6rh\u00e5llande till sin m\u00e5ls\u00e4ttning.<\/p><p>Man specificerar en m\u00e5lgrupp till varje annonsgrupp. Man kan g\u00f6ra detta baserat p\u00e5 till exempel k\u00f6n, \u00e5lder, geografisk placering och intressen. D\u00e5 Instagram fokuserar p\u00e5 delning av bilder och video s\u00e5 \u00e4r det bra att \u00f6verv\u00e4ga m\u00e5lgruppens intresse d\u00e5 m\u00e5nga anv\u00e4nder mediet f\u00f6r inspiration.Ut\u00f6ver det kan man segmentera med hj\u00e4lp av retargeting och e-postdatabaser. N\u00e4r man har definierat m\u00e5lgruppen till annonserna ska man \u00f6verv\u00e4ga vilket inneh\u00e5ll de finner mest relevant. De videos eller bilder man anv\u00e4nder ska v\u00e4ljas ut och ska matcha m\u00e5lgruppens intresse.<\/p><p>Det \u00e4r kostnadsfritt att starta en f\u00f6retagsprofil p\u00e5 Instagram och det \u00e4r \u00e4ven kostnadsfritt att uppr\u00e4tta ett annonskonto. Det \u00e4r f\u00f6rst n\u00e4r man ska annonsera som man beh\u00f6ver tilldela aktiviteterna en budget. N\u00e4r man s\u00e4tter upp Instagram annonser kan man v\u00e4lja att definiera en dagsbudget eller en samlad budget f\u00f6r en given period.\u00a0<\/p><p>Beroende p\u00e5 resultaten fr\u00e5n annonserna kan annonsplanering och budget kontinuerligt anpassas f\u00f6r att optimera kampanjens prestanda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram annonsering \u2013 Annonsformat p\u00e5 Instagram<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Annonser kan precis som vanliga inl\u00e4gg p\u00e5 Instagram visas i tre olika format:<\/p><ul><li><b>Bildannons:<\/b> V\u00e4lj p\u00e5 kvadratisk, landskap (liggande) eller portr\u00e4tt (st\u00e5ende) format.<\/li><li><b>Videoannons:<\/b> Man har m\u00f6jlighet f\u00f6r att visa en kort video som en annons p\u00e5 Instagram. Precis som p\u00e5 bildannonser kan man v\u00e4lja om formatet ska vara kvadratiskt, landskap eller portr\u00e4tt format.<\/li><li><b>Karusell:<\/b> H\u00e4r kan man l\u00e4gga till flera bilder i en annons. De som ser annonsen kan allts\u00e5 bl\u00e4ddra igenom olika bilder. Man kan p\u00e5 s\u00e5 s\u00e4tt kommunicera flera visuella intryck p\u00e5 en g\u00e5ng.<\/li><\/ul><p>Man kan skriva en annonstext till alla format. Denna visas under bilden, videon eller karusellen.<\/p><p>Man kan \u00e4ven v\u00e4lja att g\u00f6ra annonser genom Instagram Stories. H\u00e4r kan man g\u00f6ra en videoannons som visas mellan anv\u00e4ndarnas Stories.<\/p><p>Man kan l\u00e4gga till en knapp till annonserna som oftas \u00f6kar interaktionen fr\u00e5n anv\u00e4ndaren och kan d\u00e4rmed bidra med att \u00f6ka konverteringar.<\/p><p>\u00c5tg\u00e4rdsknappen kan till exempel l\u00e4nka anv\u00e4ndaren vidare till en webbplats eller en sida f\u00f6r en app installation.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d39c1e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"d39c1e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e9a7d5c\" data-id=\"e9a7d5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-739a4a9 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"739a4a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3045a55\" data-id=\"3045a55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159018a elementor-widget elementor-widget-heading\" data-id=\"159018a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimering av Instagram annonser<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4f087 elementor-widget elementor-widget-text-editor\" data-id=\"1e4f087\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Man ska alltid m\u00e4ta resultatet p\u00e5 sina Instagram annonser. Desto mer man vet om m\u00e5lgruppen, dess handlingar och beteende ju mer kan man man f\u00f6rb\u00e4ttra sina annonser. Relevanta annonser betyder st\u00f6rre chans till f\u00f6rs\u00e4ljning och konvertering. Det \u00e4r mycket anv\u00e4ndbart att unders\u00f6ka om man n\u00e5tt ut till den \u00f6nskade m\u00e5lgruppen genom att j\u00e4mf\u00f6ra dem som har integrerat med annonserna med den m\u00e5lgrupp man har riktat annonsen mot.<\/p><p>Det viktigaste \u00e4r naturligtvis att m\u00e4ta resultatet p\u00e5 bakgrund av de m\u00e5ls\u00e4ttningar man har satt f\u00f6r kampanjen. \u00c4r m\u00e5ls\u00e4ttningen att skapa intresse, likes, delningar, klick eller f\u00f6rs\u00e4ljning? Det hela kan m\u00e4tas och lyckas man g\u00f6ra r\u00e4tt justeringar i kampanjen kommer man att kunna skapa goda resultat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-971b493\" data-id=\"971b493\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tSka vi prata vidare?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">Vi \u00e4r alltid redo att f\u00f6ra en dialog om era ambitioner och hur vi kan utveckla era digitala kanaler och f\u00e5 ert f\u00f6retag att v\u00e4xa.<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/sv\/kontakt\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">KONTAKTA OSS<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sociala medier Instagram annonsering Har ni funderat p\u00e5 Instagram annonsering? 83 % av svenska folket finns p\u00e5 sociala medier och Facebook, Instagram och Snapchat \u00e4r de mest popul\u00e4ra sociala kanalerna i Sverige. 60% av sveriges befolkning har en aktiv Instagram profil vilket ocks\u00e5 betyder att Instagram \u00e4r det n\u00e4st mest popul\u00e4ra sociala mediet. Facebook vinner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":90094,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89379","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/comments?post=89379"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89379\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/90094"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/media?parent=89379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}