{"id":89303,"date":"2022-02-02T10:19:07","date_gmt":"2022-02-02T10:19:07","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89303"},"modified":"2022-07-12T11:36:31","modified_gmt":"2022-07-12T11:36:31","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/sv\/webanalys\/google-analytics","title":{"rendered":"Google Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89303\" class=\"elementor elementor-89303\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >Webanalys<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tGoogle Analytics\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Google Analytics \u00e4r ett av de b\u00e4sta verktygen n\u00e4r det g\u00e4ller dataanalys och sp\u00e5rning av data. Googles sp\u00e5rningssystem ger f\u00f6retag m\u00f6jlighet att f\u00e5 mycket goda insikter och en m\u00f6jlighet att arbeta ing\u00e5ende med analyser av bes\u00f6kare av en webbplats. Analytics ger \u00e4ven unik m\u00f6jlighet att forma f\u00f6retagets strategi efter anv\u00e4ndarens beteende p\u00e5 webbplatsen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446\" data-id=\"e79e446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c15de4 elementor-widget elementor-widget-image\" data-id=\"5c15de4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5418\" height=\"3612\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg\" class=\"attachment-full size-full wp-image-84817\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg 5418w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-300x200.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1024x683.jpg 1024w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-768x512.jpg 768w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1536x1024.jpg 1536w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-2048x1365.jpg 2048w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 5418px) 100vw, 5418px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Google Analytics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Webbplatsen \u00e4r f\u00f6retagets digitala ansikte och det \u00e4r viktigt att f\u00f6rst\u00e5 olika m\u00e5lgruppers beteende och preferenser f\u00f6r att kunna maximera sin verksamhet. Idag g\u00e5r tekniken fram\u00e5t med stormsteg s\u00e5 det \u00e4r viktigt att f\u00f6r b\u00e5de B2C och B2B-f\u00f6retag att ha en uppdaterad digital profil som fungerar ultimat f\u00f6r bes\u00f6karen p\u00e5 alla enheter.<\/p><p>Ju mer insikt man har i hur m\u00e5lgrupper och kunder anv\u00e4nder en webbplats desto b\u00e4ttre resultat kan man skapa via digitala kanaler.<\/p><p>Google Analytics kan samla den data som beh\u00f6vs f\u00f6r att kunna f\u00f6rst\u00e5 kundernas beteende p\u00e5 webbplatsen. N\u00e4r koden fr\u00e5n Analytics \u00e4r korrekt implementerad p\u00e5 webbplatsen m\u00e4ts de mest grundl\u00e4ggande KPI-v\u00e4rdena som antal bes\u00f6k, trafikk\u00e4llor, tid som spenderas p\u00e5 sidan, vilka sidor som bes\u00f6ks m.m. \u00d6nskas ytterligare insikter kan man s\u00e4tta upp Analytics s\u00e5 man ocks\u00e5 ser konverteringar, f\u00f6rs\u00e4ljning, oms\u00e4ttning, anv\u00e4ndarm\u00f6nster och s\u00e5 vidare p\u00e5 en mer detaljerad och anv\u00e4ndbar niv\u00e5.<\/p><p>F\u00f6rst\u00e5r man beteendet p\u00e5 webbplatsen f\u00e5r man insikt i om strukturen \u00e4r optimal i f\u00f6rh\u00e5llande till de m\u00e5ls\u00e4ttningar man har p\u00e5 webbplatsen. Det kan vara till exempel f\u00f6rs\u00e4ljning eller att samla leads.<\/p><p>F\u00f6r att kunna m\u00e4ta om man n\u00e5r \u00f6nskade m\u00e5ls\u00e4ttningar digitalt beh\u00f6ver man f\u00f6rst\u00e5 anv\u00e4ndarens beteende i detalj. Det \u00e4r till exempel viktigt att veta hur l\u00e4nge anv\u00e4ndarna befinner sig p\u00e5 webbplatsen, vilka landningssidor de bes\u00f6ker samt vilka sidor som inte f\u00e5r trafik. Oavsett om det \u00e4r en E-handel eller inte s\u00e5 \u00e4r det viktigt att f\u00f6rst\u00e5 och analysera bes\u00f6karnas beteende p\u00e5 en webbplats f\u00f6r att kunna ge dem en b\u00e4ttre anv\u00e4ndarupplevelse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varf\u00f6r Google Analytics?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>F\u00f6r att f\u00e5 insikt i webbplatsens v\u00e4rde och oms\u00e4ttning.<\/li><li>F\u00f6r att f\u00f6rst\u00e5 anv\u00e4ndarbeteendet p\u00e5 webbplatsen som i sin tur ger m\u00f6jlighet att optimera inneh\u00e5llet f\u00f6r ett b\u00e4ttre resultat.<\/li><li>Google Analytics kan kopplas med Google Ads f\u00f6r uppn\u00e5 b\u00e4ttre resultat av sin Google annonsering<\/li><li>Analytics ger m\u00f6jlighet f\u00f6r att kvalificera trafik som sedan kan anv\u00e4ndas i annonsering.<\/li><li>Man kan integrera andra plattformar\/program som till exempel ordersystem.<\/li><li>Google Analytics \u00e4r kostnadsfritt att installera och anv\u00e4nda.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Analytics \u2013 F\u00f6rv\u00e4rv<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>F\u00f6retag som anv\u00e4nder Google Analytics f\u00e5r ocks\u00e5 insikt i vilka k\u00e4llor webbplatsens bes\u00f6kare kommer fr\u00e5n. Har de kommit in p\u00e5 webbplatsen via det organiska s\u00f6kresultatet (SEO), har de klickat p\u00e5 en betald annons (Google Ads) eller har de kanske klickat sig vidare fr\u00e5n ett nyhetsbrev?<\/p><p>Detta ger en f\u00f6rst\u00e5else f\u00f6r vilka trafikk\u00e4llor man b\u00f6r arbeta med och eventuellt investera mer i. N\u00e4r man kopplar data fr\u00e5n ett Google Ads konto med Google Search Console och Google Analytics f\u00e5r man enormt anv\u00e4ndbara insikter i synergin mellan Ads annonseringen och SEO. Ut\u00f6ver det f\u00e5r man ocks\u00e5 en bra grund till sitt optimeringsarbete. Alla trafikk\u00e4llor kan taggas s\u00e5 att de blir synliga i Google Analytics men det \u00e4r endast trafiken fr\u00e5n Google som blir automatiskt taggad. Det \u00e4r viktigt att \u00e4ven ha en strategi f\u00f6r implementering av sp\u00e5rningskoder f\u00f6r sociala kanaler och nyhetsbrev.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9757ba elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"c9757ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-835321a\" data-id=\"835321a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f0d342 elementor-widget elementor-widget-heading\" data-id=\"5f0d342\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webbplatsens anv\u00e4ndare<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de06c60 elementor-widget elementor-widget-text-editor\" data-id=\"de06c60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Med Google Analytics kan man f\u00e5 insikt i vem som bes\u00f6ker webbplatsen och vilka kunderna \u00e4r. Man kan s\u00e4tta upp rapporter med information om \u00e5lder, k\u00f6n samt geografi. Det betyder att man kan se vilket land eller stad anv\u00e4ndarna kommer fr\u00e5n. Genom demografisk information kan man styra budskap och inneh\u00e5ll mot prim\u00e4ra m\u00e5lgrupper, b\u00e5de p\u00e5 webbplatsen och i sin annonsering. Man f\u00e5r \u00e4ven \u00f6verblick \u00f6ver hur m\u00e5nga nya bes\u00f6kare webbplatsen har och hur m\u00e5nga som \u00e5terkommer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31c6e56 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"31c6e56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81beaeb\" data-id=\"81beaeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-81508c6 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"81508c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e0c425\" data-id=\"2e0c425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b356883 elementor-widget elementor-widget-heading\" data-id=\"b356883\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Konverteringar \u2013 F\u00f6rs\u00e4ljning, leads m.m.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c135d8 elementor-widget elementor-widget-text-editor\" data-id=\"5c135d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>M\u00e5ls\u00e4ttningar f\u00f6r en webbplats b\u00f6r alltid m\u00e4tas. Via E-handelssp\u00e5rning (eCommerce tracking), konverteringsm\u00e5l eller h\u00e4ndelsesp\u00e5rning (event tracking) beroende p\u00e5 vilka m\u00e5ls\u00e4ttningar man har. Det prim\u00e4ra \u00e4r att definiera m\u00e5ls\u00e4ttningarna och strukturera sitt Analytics konto d\u00e4refter.<\/p><p>Om man har satt sina m\u00e4tpunkter p\u00e5 webbplatsen f\u00e5r man insikt i vilka trafikk\u00e4llor och vilka typer av anv\u00e4ndare som uppfyller dessa m\u00e5ls\u00e4ttningar. Det \u00e4r naturligtvis viktigt i f\u00f6rh\u00e5llande till optimeringen av sina aktiviteter. Analytics ger insikt i hela konverteringsprocessen om det \u00e4r korrekt uppsatt. Man kan till exempel se de olika trafikk\u00e4llorna som medverkar till en konvertering \u00e4ven om det inte \u00e4r den sista trafikk\u00e4llan f\u00f6re konvertering.<\/p><p>E-handelssp\u00e5rning kan s\u00e4ttas upp s\u00e5 man kan se var i k\u00f6ptratten anv\u00e4ndaren faller ifr\u00e5n, vilka produkter som s\u00e4ljs, hur stor ordern \u00e4r, antal returvaror m.m.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8c0c2a\" data-id=\"b8c0c2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d3b4566 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"d3b4566\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9740e3f\" data-id=\"9740e3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61a9c04 elementor-widget elementor-widget-heading\" data-id=\"61a9c04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Analytics &amp; anv\u00e4ndarbeteende<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c585426 elementor-widget elementor-widget-text-editor\" data-id=\"c585426\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Analytics ger \u00e4ven en unik inblick i vilka landningssidor som ger bra resultat och vilka sidor som b\u00f6r f\u00f6rb\u00e4ttras. Anv\u00e4ndaren kanske landar p\u00e5 en sida som egentligen inte \u00e4r den mest l\u00e4mpliga? D\u00e5 kan det vara en god ide\u2019 att arbeta med det f\u00f6r att styra dem till den mest relevanta landningssidan som med st\u00f6rre sannolikhet kan skapa resultat. Man kan \u00e4ven se hur l\u00e5ng tid det tar att ladda en sida (page speed) och om en s\u00f6kfunktion \u00e4r implementerad kan man se vilka s\u00f6ktermer anv\u00e4ndaren s\u00f6ker efter internt p\u00e5 en webbplatsen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-766a358 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"766a358\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24631e4\" data-id=\"24631e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f69c574 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"f69c574\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-022633a\" data-id=\"022633a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-042c33e elementor-widget elementor-widget-heading\" data-id=\"042c33e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e5r ni era m\u00e5ls\u00e4ttningar?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a72aa elementor-widget elementor-widget-text-editor\" data-id=\"52a72aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Driver man en webbplats utan att anv\u00e4nda sp\u00e5rning saknar man n\u00f6dv\u00e4ndiga insikter f\u00f6r att optimalt kunna optimera sina digitala resultat. Hos Kvantum baserar vi en stor del av v\u00e5ra analyser p\u00e5 data fr\u00e5n Google Analytics. P\u00e5 det s\u00e4ttet kan vi b\u00e4st hj\u00e4lpa er att utnyttja en webbplats till dess fulla potential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-849a55a\" data-id=\"849a55a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tSka vi prata vidare?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">Vi \u00e4r alltid redo att f\u00f6ra en dialog om era ambitioner och hur vi kan utveckla era digitala kanaler och f\u00e5 ert f\u00f6retag att v\u00e4xa.\n<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/sv\/kontakt\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">KONTAKTA OSS<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Webanalys Google Analytics Google Analytics \u00e4r ett av de b\u00e4sta verktygen n\u00e4r det g\u00e4ller dataanalys och sp\u00e5rning av data. Googles sp\u00e5rningssystem ger f\u00f6retag m\u00f6jlighet att f\u00e5 mycket goda insikter och en m\u00f6jlighet att arbeta ing\u00e5ende med analyser av bes\u00f6kare av en webbplats. Analytics ger \u00e4ven unik m\u00f6jlighet att forma f\u00f6retagets strategi efter anv\u00e4ndarens beteende p\u00e5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":90167,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89303","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/comments?post=89303"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/89303\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/pages\/90167"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/sv\/wp-json\/wp\/v2\/media?parent=89303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}