{"id":89519,"date":"2022-02-03T12:02:27","date_gmt":"2022-02-03T12:02:27","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89519"},"modified":"2022-07-12T11:21:59","modified_gmt":"2022-07-12T11:21:59","slug":"shopping","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/en\/google-ads\/shopping","title":{"rendered":"Shopping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89519\" class=\"elementor elementor-89519\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >Google Ads<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tShopping\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>For some Google searches, image ads appear at the top of the search results. They consist of an image, a product title and a link to the advertiser who owns the ad. These ads are called Google Shopping or PLA (product listing ads). These ads are available to companies that have sales through an online store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446\" data-id=\"e79e446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c15de4 elementor-widget elementor-widget-image\" data-id=\"5c15de4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5418\" height=\"3612\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg\" class=\"attachment-full size-full wp-image-84817\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg 5418w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-300x200.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1024x683.jpg 1024w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-768x512.jpg 768w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1536x1024.jpg 1536w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-2048x1365.jpg 2048w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 5418px) 100vw, 5418px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Google Shopping Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Shopping shows the products you sell in your webshop directly in Google search results when someone searches for a specific product. It offers outstanding opportunities to show a product and price directly to the target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Google Shopping campaigns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>You can show your product and price to the target group when they are close to a purchase<\/li><li>Ads appear on search terms \/ search phrases, image search and YouTube<\/li><li>The ads run across all devices: computer, tablet and mobile.<\/li><li>The ads can run at the same time as regular Google Search Ads, which means more and greater visibility. This in turn provides increased potential for traffic and sales.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This is how Google Shopping works<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Shopping ads are relevant to most online stores. To get started with advertising, you need to link your Google Merchant Center with your Google Ads account. Then you upload your feed (product data) and then start setting up campaigns in Google Ads. The feed contains all relevant information\/product data for the campaign, so you don\u2019t use keywords as you do in Search advertising.<\/p><p>Google is constantly developing the search result and shopping campaigns are no exception. To ensure the best possible results, you should work with the following:<\/p><p><b>SSL certificate<\/b><\/p><p>To enable Shopping ads, SSL certificates are required. The certificate tells Google that the webshop is secure.<\/p><p><b>Image quality<\/b><\/p><p>The images in the ads come from the webshop. The more pictures you have, the better pictures you get on the Shopping ads. What distinguishes the ads in the search results from each other is price, company name and pictures. All three parameters are important, so it can pay to have good images of the products in the webshop.<\/p><p><b>Requirements for the advertiser<\/b><\/p><p>There is also a requirement that the landing page to which the ad links must show the advertised product and it should be easy to buy the product. There are technical specifications for the feed and the user experience should be prioritised. There are exceptions to what you may advertise on Google Shopping, there are restrictions in relation to alcohol, medicine and some other industries.<\/p><p><b>Price comparison<\/b><\/p><p>At the end of 2017, it became possible for price comparison services to advertise through Google Shopping on the same terms as other online stores. It obviously increases competition and places more demands on advertisers. Shopping ads from price comparison services are marked with the service name instead of the Google name.<\/p><p><b>Brands &amp; other online retailers<\/b><br \/>A brand owner who sells products through retailers often notices that retailers sell the products through Shopping campaigns. Of course, you want to avoid being in direct competition with your retailer, but it can still be a good idea to use Google Shopping as the owner of a brand. As a brand owner, you have the advantage of having the strongest website in relation to the product. This can be a great advantage when the target group chooses to make a purchase and many also prefer to buy the product directly from the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de3d3a3 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"de3d3a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-575f1b0\" data-id=\"575f1b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tShall we talk further?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">We are always ready to have a dialogue about your ambitions, and how we can develop your digital channels and make your company grow.\n<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/en\/contact\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">CONTACT US<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32eba02 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"32eba02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c7d6bf1\" data-id=\"2c7d6bf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15de7af6 elementor-widget elementor-widget-laurits_core_info_section\" data-id=\"15de7af6\" data-element_type=\"widget\" data-widget_type=\"laurits_core_info_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-info-section qodef-info-section-45 qodef-layout--default   qodef-appear-animation--no qodef-zoom-scroll-animation--no\" >\n\t<div class=\"qodef-m-info qodef-info-top-align\">\n\t\t\t<span class=\"qodef-m-tagline\" >\n\t\tVores kunder\t<\/span>\n\t\t\t<h2 class=\"qodef-m-title\" >\n\t\tEt lille udsnit af de kunder vi hj\u00e6lper med Google Shopping\t<\/h2>\n\t\t\t\t\t<\/div>\n\t<div class=\"qodef-m-info-bottom\">\n\t\t\t\t<div class=\"qodef-m-item qodef-e\">\n\t<div class=\"qodef-shortcode qodef-m  qodef-social-links qodef-items-direction--vertical qodef-items-underline qodef-items-align--left qodef-appear-animation--no\" data-appearing-delay=\"0\">\t<div class=\"qodef-m-items\">\t\t\t<\/div><\/div><\/div>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e816592 elementor-widget elementor-widget-laurits_core_portfolio_list\" data-id=\"6e816592\" data-element_type=\"widget\" data-widget_type=\"laurits_core_portfolio_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-portfolio-list qodef-item-layout--info-on-image qodef-item-border--no  qodef-side-border--on  qodef-appear-animation--no   qodef-grid qodef-layout--masonry qodef-items--fixed qodef-gutter--small qodef-col-num--5 qodef-item-layout--info-on-image qodef-pagination--on qodef-pagination-type--load-more qodef-responsive--predefined\" data-options=\"{&quot;plugin&quot;:&quot;laurits_core&quot;,&quot;module&quot;:&quot;post-types\\\/portfolio\\\/shortcodes&quot;,&quot;shortcode&quot;:&quot;portfolio-list&quot;,&quot;post_type&quot;:&quot;portfolio-item&quot;,&quot;next_page&quot;:&quot;2&quot;,&quot;max_pages_num&quot;:1,&quot;behavior&quot;:&quot;masonry&quot;,&quot;masonry_images_proportion&quot;:&quot;fixed&quot;,&quot;columns&quot;:&quot;5&quot;,&quot;columns_responsive&quot;:&quot;predefined&quot;,&quot;space&quot;:&quot;small&quot;,&quot;display_tag_line&quot;:&quot;no&quot;,&quot;display_letter&quot;:&quot;no&quot;,&quot;display_item_border&quot;:&quot;no&quot;,&quot;remove_side_borders&quot;:&quot;no&quot;,&quot;display_show_more&quot;:&quot;no&quot;,&quot;posts_per_page&quot;:&quot;5&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;DESC&quot;,&quot;additional_params&quot;:&quot;tax&quot;,&quot;tax&quot;:&quot;portfolio-tag&quot;,&quot;tax_slug&quot;:&quot;google-shopping&quot;,&quot;layout&quot;:&quot;info-on-image&quot;,&quot;hover_animation_info-follow&quot;:&quot;follow&quot;,&quot;hover_animation_info-on-hover&quot;:&quot;fade-in&quot;,&quot;title_tag&quot;:&quot;h4&quot;,&quot;custom_padding&quot;:&quot;no&quot;,&quot;items_appear_animation&quot;:&quot;no&quot;,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;object_class_name&quot;:&quot;LauritsCore_Portfolio_List_Shortcode&quot;,&quot;taxonomy_filter&quot;:&quot;portfolio-tag&quot;,&quot;additional_query_args&quot;:{&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;portfolio-tag&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:&quot;google-shopping&quot;}]},&quot;holder_data&quot;:{&quot;data-appearing-delay&quot;:0},&quot;space_value&quot;:10}\" data-appearing-delay=\"0\">\n\t\t<div class=\"qodef-grid-inner clear\">\n\t\t\t<div class=\"qodef-grid-masonry-sizer\"><\/div>\n\t<div class=\"qodef-grid-masonry-gutter\"><\/div>\n<article class=\"qodef-e qodef-parallax-effect--no qodef-grid-item qodef-item--full post-85783 portfolio-item type-portfolio-item status-publish has-post-thumbnail hentry portfolio-tag-google-ads portfolio-tag-google-shopping\">\n\t<div class=\"qodef-e-inner\" >\n\t\t\t<div class=\"qodef-e-media-image qodef--background\" style=\"background-image: url( https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6.jpg)\">\n\t\t<img decoding=\"async\" width=\"1440\" height=\"1440\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Decadent b\u00e6ltetaske\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6.jpg 1440w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6-100x100.jpg 100w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6-600x600.jpg 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h4 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/wordpress.kvantum.com\/en\/cases\/decadent-copenhagen\" target=\"_self\">\n\t\tDecadent Copenhagen\t<\/a>\n<\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-e-post-link\" href=\"https:\/\/wordpress.kvantum.com\/en\/cases\/decadent-copenhagen\" target=\"_self\"><\/a>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-parallax-effect--no qodef-grid-item qodef-item--full post-84747 portfolio-item type-portfolio-item status-publish has-post-thumbnail hentry portfolio-tag-google-ads portfolio-tag-google-shopping portfolio-tag-sociale-medier portfolio-tag-soegemaskineoptimering\">\n\t<div class=\"qodef-e-inner\" >\n\t\t\t<div class=\"qodef-e-media-image qodef--background\" style=\"background-image: url( https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1.jpg)\">\n\t\t<img decoding=\"async\" width=\"1120\" height=\"1120\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1.jpg 1120w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1-100x100.jpg 100w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1-600x600.jpg 600w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h4 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/wordpress.kvantum.com\/en\/cases\/carhartt-wip\" target=\"_self\">\n\t\tCarhartt WIP\t<\/a>\n<\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-e-post-link\" href=\"https:\/\/wordpress.kvantum.com\/en\/cases\/carhartt-wip\" target=\"_self\"><\/a>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-parallax-effect--no qodef-grid-item qodef-item--full post-84693 portfolio-item type-portfolio-item status-publish has-post-thumbnail hentry portfolio-tag-sociale-medier portfolio-tag-google-ads portfolio-tag-google-shopping portfolio-tag-soegemaskineoptimering\">\n\t<div class=\"qodef-e-inner\" >\n\t\t\t<div class=\"qodef-e-media-image qodef--background\" style=\"background-image: url( https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n.jpg)\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n.jpg 2048w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-1024x1024.jpg 1024w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-150x150.jpg 150w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-768x768.jpg 768w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-1536x1536.jpg 1536w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-650x650.jpg 650w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-1300x1300.jpg 1300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-600x600.jpg 600w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-100x100.jpg 100w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" title=\"\">\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h4 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/wordpress.kvantum.com\/en\/cases\/bundgaard\" target=\"_self\">\n\t\tBundgaard\t<\/a>\n<\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-e-post-link\" href=\"https:\/\/wordpress.kvantum.com\/en\/cases\/bundgaard\" target=\"_self\"><\/a>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-parallax-effect--no qodef-grid-item qodef-item--full post-84345 portfolio-item type-portfolio-item status-publish has-post-thumbnail hentry portfolio-tag-e-mail-marketing portfolio-tag-google-ads portfolio-tag-google-shopping portfolio-tag-sociale-medier portfolio-tag-soegemaskineoptimering\">\n\t<div class=\"qodef-e-inner\" >\n\t\t\t<div class=\"qodef-e-media-image qodef--background\" style=\"background-image: url( https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4.jpg)\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"800\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4.jpg 799w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4-100x100.jpg 100w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4-600x601.jpg 600w\" sizes=\"(max-width: 799px) 100vw, 799px\" title=\"\">\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h4 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/wordpress.kvantum.com\/en\/cases\/maria-black\" target=\"_self\">\n\t\tMaria Black\t<\/a>\n<\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-e-post-link\" href=\"https:\/\/wordpress.kvantum.com\/en\/cases\/maria-black\" target=\"_self\"><\/a>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads Shopping For some Google searches, image ads appear at the top of the search results. They consist of an image, a product title and a link to the advertiser who owns the ad. These ads are called Google Shopping or PLA (product listing ads). These ads are available to companies that have sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":89158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89519","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/pages\/89519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/comments?post=89519"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/pages\/89519\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/pages\/89158"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/media?parent=89519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}