{"id":89403,"date":"2022-02-02T14:03:47","date_gmt":"2022-02-02T14:03:47","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89403"},"modified":"2022-06-20T07:23:28","modified_gmt":"2022-06-20T07:23:28","slug":"linkbuilding","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/en\/search-engine-optimisation\/linkbuilding","title":{"rendered":"Link Building"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89403\" class=\"elementor elementor-89403\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >Search Engine Optimisation<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tLink building \t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Links and link building are important elements when it comes to SEO and optimisation of a website. The links give Google an indication of whether a website is relevant to the users.\u00a0<\/p><p>With a healthy link profile and strong links, the likelihood of being ranked high in Google\u2019s search results is high.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"e79e446\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Link building links<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A link is considered a recommendation and most people nod in recognition when they have searched for or received a recommendation. In our everyday life we often listen to recommendations and let them have an impact on our decisions. For example, when we are about to book a holiday, choose a restaurant or buy a new product we look for inspiration, experiences or good advice from others. Often through social media but largely through searches on Google. Links and link building are important if you want good rankings, and to be visible in a better position in Google\u2019s search results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why link building?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>An extern link will give Google an indication whether the web page is relevant to other users\u00a0<\/li><li>A healthy link profile can move the website to a higher position in the search result.<\/li><li>A link is considered a recommendation and the right recommendations from the right domains have a positive effect on the ranking in the organic search result.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A link is considered a recommendation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If a website receives an external link it is considered a recommendation and Google then values the website and webpage in question relevant to other users. This makes the landing page more valuable and it can appear in a better place in the search results.<\/p><p>For the link to be considered as a trustworthy recommendation, it should be a link of a certain quality. By certain quality we mean from a strong domain or a website that has many strong links or relevant and useful content. When working with link building you should think about quality rather than quantity and prioritise the links that make the domain and website stronger.\u00a0<\/p><p>\u00a0<\/p><p><b>External links<\/b><\/p><p>An external link is a link that comes from outside. It can be from a distributor, a partner, media, a stakeholder or a private person. What they have in common is that they send a reference from their website or blog to your website.<\/p><p>Links can come by themselves if you create relevant content, but it is rarely the really valuable links that you actually strive for. This means that you need to get the links you actually want yourself. This often happens based on content, images or ads that you have worked out.<\/p><p>Through content or collaboration one can contact relevant websites and explore the possibility of a link. This is a big task but it can be crucial for your ranking on Google if performed correctly.<\/p><p>There is basically no limit to how many links you can gather but it is important to remember that the best links come from strong domains and they are the once to strive for.<\/p><p>\u00a0<\/p><p><b>Internal links<\/b><\/p><p>The internal link structure is also important. User behaviour on a website also affects the Google ranking. If a user spends a long time on a landing page or clicks onto another page on the same website, the user sends a signal to Google about relevant content.<\/p><p>If the user leaves the site fast or straight away, a signal is sent to Google that the content was not interesting to the user, or that the page was not relevant for the given search. This causes the site to decline in relevance and can therefore lose ranking and visibility in Google search results.<\/p><p>If the user stays on the page it is strategically a good idea to use internal links since a strong and well visited landing page can give value to other pages on the website. This does not mean that you should link between all web pages but you make a page more relevant with the correct links.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tShall we talk further?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">We are always ready to have a dialogue about your ambitions, and how we can develop your digital channels and make your company grow.\n<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/en\/contact\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">CONTACT US<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimisation Link building Links and link building are important elements when it comes to SEO and optimisation of a website. The links give Google an indication of whether a website is relevant to the users.\u00a0 With a healthy link profile and strong links, the likelihood of being ranked high in Google\u2019s search results [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":90121,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89403","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/pages\/89403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/comments?post=89403"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/pages\/89403\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/pages\/90121"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/en\/wp-json\/wp\/v2\/media?parent=89403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}