{"id":94564,"date":"2022-04-21T07:26:03","date_gmt":"2022-04-21T07:26:03","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=94564"},"modified":"2022-06-27T10:27:20","modified_gmt":"2022-06-27T10:27:20","slug":"amazon","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/de\/amazon","title":{"rendered":"Amazon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"94564\" class=\"elementor elementor-94564\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >Leistungen<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tAmazon\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400\">Amazon ver\u00e4ndert den deutschen E-Commerce. Das bedeutet nicht, dass alle Unternehmen ihre Produkte auf Amazon verkaufen m\u00fcssen, aber es ist wichtig zu \u00fcberlegen und zu entscheiden, welche Strategie f\u00fcr dein Unternehmen am besten geeignet ist.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446\" data-id=\"e79e446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c15de4 elementor-widget elementor-widget-image\" data-id=\"5c15de4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"3439\" height=\"3443\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/04\/shutterstock_1649472190.jpg\" class=\"attachment-full size-full wp-image-82430\" alt=\"Amazon annoncering\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/04\/shutterstock_1649472190.jpg 3439w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/04\/shutterstock_1649472190-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/04\/shutterstock_1649472190-100x100.jpg 100w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/04\/shutterstock_1649472190-600x601.jpg 600w\" sizes=\"(max-width: 3439px) 100vw, 3439px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Strategie f\u00fcr Amazon<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb57903 elementor-widget elementor-widget-laurits_core_button\" data-id=\"cb57903\" data-element_type=\"widget\" data-widget_type=\"laurits_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual  qodef-html--link\" href=\"\" target=\"_self\" data-hover-color=\"#D43A3A\" >\n\t<span class=\"qodef-m-text\"><\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Mit Zugang an 340 Millionen potenziellen Kunden und damit einem gro\u00dfen potenziellen Umsatzvolumen bietet Amazon einzigartige Wachstumschancen sowohl lokal als auch international.<\/span><\/p><p><span style=\"color: var( --e-global-color-text )\">Kvantum ber\u00e4t E-Commerce-Unternehmen und Marken, wie sie strategisch mit Amazon als Vertriebskanal in bestehenden M\u00e4rkten arbeiten k\u00f6nnen, und wir beraten auch wie sie ihr Pr\u00e4senz neben Amazon optimieren.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon-SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9cb0bd elementor-widget elementor-widget-laurits_core_button\" data-id=\"a9cb0bd\" data-element_type=\"widget\" data-widget_type=\"laurits_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual  qodef-html--link\" href=\"\" target=\"_self\" data-hover-color=\"#D43A3A\" >\n\t<span class=\"qodef-m-text\"><\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Die Suchmaschine von Amazon operiert auf der Grundlage vieler Faktoren, die Teil ihres Ranking-Algorithmus sind. Im Gegensatz zu Google bewertet Amazon nicht nur die Qualit\u00e4t der Inhalte, hier erfolgt das Ranking auch nach leistungsbasierten Faktoren. Bei Amazon gibt es ein deutliches Zusammenspiel zwischen der Qualit\u00e4t der Produktseite und den Ergebnissen.<\/span><\/p><p><span style=\"color: var( --e-global-color-text )\">Wir haben das n\u00f6tige Wissen und Know-how, um die bestm\u00f6gliche Produktseiten zu bauen, die Kunden anziehen und zufriedenstellen und euch h\u00f6here Platzierungen in den Suchergebnissen verschaffen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon PPC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fe258 elementor-widget elementor-widget-laurits_core_button\" data-id=\"e8fe258\" data-element_type=\"widget\" data-widget_type=\"laurits_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual  qodef-html--link\" href=\"\" target=\"_self\" data-hover-color=\"#D43A3A\" >\n\t<span class=\"qodef-m-text\"><\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Amazon PPC \u00e4hnelt Google Ads, aber es gibt ziemlich deutliche Unterschiede. Am wichtigsten ist, dass es m\u00f6glich ist, sowohl manuelle als auch automatische Kampagnen zu erstellen, sodass sich die verschiedenen Arten von Kampagnen an Verbraucher in verschiedenen Phasen des Verkaufstrichters (Sales Funnels) richten.<\/span><\/p><p><span style=\"color: var( --e-global-color-text )\">Bei Kvantum helfen wir mit Beratung rund um Amazon PPC, k\u00fcmmern uns um die technische Einrichtung und k\u00fcmmern uns um den laufenden Betrieb und die Optimierung eures Anzeigen-Setups.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tWollen wir weitereden?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">Wir sind immer bereit, mit dir \u00fcber deine Ambitionen zu reden, und wie wir deine digitalen Kan\u00e4le entwickeln und dein Gesch\u00e4ft ausbauen k\u00f6nnen.<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/de\/kontakt\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">KONTAKTIERE UNS<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leistungen Amazon Amazon ver\u00e4ndert den deutschen E-Commerce. Das bedeutet nicht, dass alle Unternehmen ihre Produkte auf Amazon verkaufen m\u00fcssen, aber es ist wichtig zu \u00fcberlegen und zu entscheiden, welche Strategie f\u00fcr dein Unternehmen am besten geeignet ist. Strategie f\u00fcr Amazon Mit Zugang an 340 Millionen potenziellen Kunden und damit einem gro\u00dfen potenziellen Umsatzvolumen bietet Amazon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-94564","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/pages\/94564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/comments?post=94564"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/pages\/94564\/revisions"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/media?parent=94564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}