{"id":89538,"date":"2022-02-03T12:23:34","date_gmt":"2022-02-03T12:23:34","guid":{"rendered":"https:\/\/wordpress.kvantum.com\/?page_id=89538"},"modified":"2022-06-20T08:10:14","modified_gmt":"2022-06-20T08:10:14","slug":"google-ads-shopping-de","status":"publish","type":"page","link":"https:\/\/wordpress.kvantum.com\/de\/google-ads-shopping-de","title":{"rendered":"Google Ads &#8211; shopping DE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89538\" class=\"elementor elementor-89538\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dc83cb elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"7dc83cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7dd9504\" data-id=\"7dd9504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9c7de elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"5c9c7de\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  qodef-appear-animation--no \">\n\t\t<span class=\"qodef-m-tagline\" >Google Ads<\/span>\n\t\t<h1 class=\"qodef-m-title\" style=\"margin-top: 15px\">\n\t\t\t\t\tShopping\t\t\t<\/h1>\n\t\t\t<div class=\"qodef-m-button\">\n\t\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffbb97 elementor-widget elementor-widget-text-editor\" data-id=\"0ffbb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>F\u00fcr einige Suchanfragen werden im obersten Bereich von Google\u2019s Suchresultaten eine bestimmte Art Anzeigen abgebildet, die aus einem Produktbild, Produkttitel und einem Link zum Anbieter besteht. Diese Anzeigenform wird Google Shopping \u2013 oder Product Listing Ads (PLA) \u2013 genannt und ist f\u00fcr alle Unternehmen verf\u00fcgbar, die Produkte direkt \u00fcber ihren eigenen Webshop vertreiben.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e79e446\" data-id=\"e79e446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c15de4 elementor-widget elementor-widget-image\" data-id=\"5c15de4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5418\" height=\"3612\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg\" class=\"attachment-full size-full wp-image-84817\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash.jpg 5418w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-300x200.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1024x683.jpg 1024w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-768x512.jpg 768w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-1536x1024.jpg 1536w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-2048x1365.jpg 2048w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/charles-deluvio-Lks7vei-eAg-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 5418px) 100vw, 5418px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38777b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"38777b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40ae974\" data-id=\"40ae974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc7ed51 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"fc7ed51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65da4ef\" data-id=\"65da4ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1691a elementor-widget elementor-widget-heading\" data-id=\"4f1691a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Google Shopping Ads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcd68 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mit Google Shopping kann ein Anbieter seine Produkte direkt in Google\u2019s Suchergebnissen anzeigen lassen, wenn eine Suchanfrage f\u00fcr ein bestimmtes Produkt gestellt werden. Damit hat man als Anbieter die einzigartige M\u00f6glichkeit, der Zielgruppe genau dann sein Produkt mit Preis zu pr\u00e4sentieren, wenn auch nach genau diesem Produkt gesucht wird.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3c5af\" data-id=\"4d3c5af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d63f3b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"4d63f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125c576\" data-id=\"125c576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459f10c elementor-widget elementor-widget-heading\" data-id=\"459f10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vorteile von Google Shopping<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573e9e0 elementor-widget elementor-widget-text-editor\" data-id=\"573e9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Produkt und Preis wird genau dann angezeigt, wenn die Zielgruppe am kaufbereitesten ist<\/li><li>Anzeigen sind sowohl in Search und Image Search, als auch auf YouTube sichtbar<\/li><li>Anzeigen werden auf Computer, Tablets und Mobil angezeigt<\/li><li>Kann mit normalen Google Ads Anzeigen kombiniert werden, sodass Sichtbarkeit und die Wahrscheinlichkeit f\u00fcr Webseitenbesuche erh\u00f6ht wird<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd2a1e elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"dcd2a1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecc75b5\" data-id=\"ecc75b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bdd7ad elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"5bdd7ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea5daeb\" data-id=\"ea5daeb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950fd04 elementor-widget elementor-widget-heading\" data-id=\"950fd04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So funktioniert Google Shopping<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00222cf elementor-widget elementor-widget-text-editor\" data-id=\"00222cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Shopping ist relevant f\u00fcr die meisten Webshops Shopping Anzeigen k\u00f6nnen erstellt werden, sobald das Google Merchant Center Konto mit dem Google Ads Konto verkn\u00fcpft wurde. Daf\u00fcr muss nur der Produktfeed hochgeladen werden, der die Basis f\u00fcr die Erstellung der Kampagnenstruktur in Google Ads darstellt. Der Produktfeed beinhaltet bereits alle relevanten Angaben. Zudem m\u00fcssen im Gegensatz zu normalen Textanzeigen keine Suchw\u00f6rter oder Anzeigentexte erstellt werden.<\/p><p>Google entwickelt und verbessert laufend die Optik und Funktionsweise der Suchergebnisseite. Google Shopping ist dabei keine Ausnahme. Um die bestm\u00f6glichen Resultate mit Shopping Anzeigen zu erzielen, sollte aktiv mit den folgenden Aspekten gearbeitet werden:<\/p><p><b>SSL Zertifikat<\/b><\/p><p>Um Google Shopping Anzeigen aktivieren zu k\u00f6nnen, ist ein SSL Zertifikat vorausgesetzt. Dieses Zertifikat zeigt Google, dass der Webshop sicher ist, insbesondere mit Hinsicht auf die Verschl\u00fcsselung pers\u00f6nlicher Daten in einem Check-out-flow.<\/p><p><b>Bildqualit\u00e4t<\/b><\/p><p>F\u00fcr die Anzeige werden Bilder von der Webseite \u00fcbernommen. Je besser die Bilder auf der Webseite, desto besser sind also auch die Bilder in den Shopping Anzeigen. Bilder, Preis und Verk\u00e4ufername sind die Faktoren, durch die sich Suchergebnisse voneinander unterscheiden und damit besonders wichtig, um seine Anzeigen herausstechen zu lassen. Daher kann es sich durchaus bezahlt machen, die Produktbilder im Webshop zu optimieren.<\/p><p><b>Anforderungen an Shopping Anzeigen<\/b><\/p><p>Eine der wesentlichen Anforderungen ist es, dass das Produkt auf der Landingpage zu finden und leicht zu kaufen ist. Oberste Priorit\u00e4t haben allerdings die technischen Spezifikationen des Produktfeeds, an die man sich halten muss. Dar\u00fcber hinaus gibt es Einschr\u00e4nkungen hinsichtlich der zu bewerbenden Produktart, wie z.B. Alkohol, Medizin oder \u00e4hnliche.<\/p><p><b>Preisvergleich<\/b><\/p><p>Seit 2017 ist es auch Preisvergleichsseiten m\u00f6glich, zu den gleichen Bedingungen wie normale Webshops auf Google Shopping zu werben. Dies versch\u00e4rft nicht nur den Wettbewerb, sondern hat auch h\u00f6here Anforderungen an Werbetreibende zur Folge. Shopping Anzeigen einer Preisvergleichsseite wird mit dem Namen des Unternehmens bezeichnet, anstatt mit Google\u2019s Namen.<\/p><p><b>Markeninhaber mit Online-Unterh\u00e4ndlern<\/b><\/p><p>Vertreibt man als Markeninhaber seine Produkte auch \u00fcber Unterh\u00e4ndler, werden diese h\u00f6chstwahrscheinlich auch Google Shopping f\u00fcr Produktwerbung nutzen. Auch wenn man gerne vermeiden m\u00f6chte, mit seinen eigenen Unterh\u00e4ndlern zu konkurrieren, bietet es sich an auch als Markeninhaber Google Shopping zu nutzen, um einen Kauf \u00fcber die eigene Webseite zu f\u00f6rdern. Mit einer Webseite speziell auf das nachgefragte Produkt fokussiert, haben Markeninhaber in der Regel einen Vorteil gegen\u00fcber Unterh\u00e4ndlern.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c00b8aa\" data-id=\"c00b8aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de3d3a3 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"de3d3a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-575f1b0\" data-id=\"575f1b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a96b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"478a96b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f31b9b\" data-id=\"56f31b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578dac76 elementor-widget__width-auto elementor-widget elementor-widget-laurits_core_section_title\" data-id=\"578dac76\" data-element_type=\"widget\" data-widget_type=\"laurits_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--center qodef-title-break--disabled qodef-appear-animation--no \">\n\t\t\t<h3 class=\"qodef-m-title\" style=\"color: #FFFFFF\">\n\t\t\t\t\tWollen wir weiterreden?\t\t\t<\/h3>\n\t\t<p class=\"qodef-m-title-text\" style=\"color: #FFFFFF\">Wir sind immer bereit, mit dir \u00fcber deine Ambitionen zu reden, und wie wir deine digitalen Kan\u00e4le entwickeln und dein Gesch\u00e4ft ausbauen k\u00f6nnen.\n<\/p>\n\t\t<div class=\"qodef-m-button\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined  qodef-html--link\" href=\"\/de\/kontakt\" target=\"_self\" data-hover-border-color=\"#000000\" style=\"color: #FFFFFF;border-color: #FFFFFF\">\t<span class=\"qodef-m-text\">KONTAKTIERE UNS<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a5c57 elementor-widget elementor-widget-spacer\" data-id=\"749a5c57\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32eba02 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"32eba02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c7d6bf1\" data-id=\"2c7d6bf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15de7af6 elementor-widget elementor-widget-laurits_core_info_section\" data-id=\"15de7af6\" data-element_type=\"widget\" data-widget_type=\"laurits_core_info_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-info-section qodef-info-section-418 qodef-layout--default   qodef-appear-animation--no qodef-zoom-scroll-animation--no\" >\n\t<div class=\"qodef-m-info qodef-info-top-align\">\n\t\t\t<span class=\"qodef-m-tagline\" >\n\t\tVores kunder\t<\/span>\n\t\t\t<h2 class=\"qodef-m-title\" >\n\t\tEt lille udsnit af de kunder vi hj\u00e6lper med Google Shopping\t<\/h2>\n\t\t\t\t\t<\/div>\n\t<div class=\"qodef-m-info-bottom\">\n\t\t\t\t<div class=\"qodef-m-item qodef-e\">\n\t<div class=\"qodef-shortcode qodef-m  qodef-social-links qodef-items-direction--vertical qodef-items-underline qodef-items-align--left qodef-appear-animation--no\" data-appearing-delay=\"0\">\t<div class=\"qodef-m-items\">\t\t\t<\/div><\/div><\/div>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e816592 elementor-widget elementor-widget-laurits_core_portfolio_list\" data-id=\"6e816592\" data-element_type=\"widget\" data-widget_type=\"laurits_core_portfolio_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-portfolio-list qodef-item-layout--info-on-image qodef-item-border--no  qodef-side-border--on  qodef-appear-animation--no   qodef-grid qodef-layout--masonry qodef-items--fixed qodef-gutter--small qodef-col-num--5 qodef-item-layout--info-on-image qodef-pagination--on qodef-pagination-type--load-more qodef-responsive--predefined\" data-options=\"{&quot;plugin&quot;:&quot;laurits_core&quot;,&quot;module&quot;:&quot;post-types\\\/portfolio\\\/shortcodes&quot;,&quot;shortcode&quot;:&quot;portfolio-list&quot;,&quot;post_type&quot;:&quot;portfolio-item&quot;,&quot;next_page&quot;:&quot;2&quot;,&quot;max_pages_num&quot;:1,&quot;behavior&quot;:&quot;masonry&quot;,&quot;masonry_images_proportion&quot;:&quot;fixed&quot;,&quot;columns&quot;:&quot;5&quot;,&quot;columns_responsive&quot;:&quot;predefined&quot;,&quot;space&quot;:&quot;small&quot;,&quot;display_tag_line&quot;:&quot;no&quot;,&quot;display_letter&quot;:&quot;no&quot;,&quot;display_item_border&quot;:&quot;no&quot;,&quot;remove_side_borders&quot;:&quot;no&quot;,&quot;display_show_more&quot;:&quot;no&quot;,&quot;posts_per_page&quot;:&quot;5&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;DESC&quot;,&quot;additional_params&quot;:&quot;tax&quot;,&quot;tax&quot;:&quot;portfolio-tag&quot;,&quot;tax_slug&quot;:&quot;google-shopping&quot;,&quot;layout&quot;:&quot;info-on-image&quot;,&quot;hover_animation_info-follow&quot;:&quot;follow&quot;,&quot;hover_animation_info-on-hover&quot;:&quot;fade-in&quot;,&quot;title_tag&quot;:&quot;h4&quot;,&quot;custom_padding&quot;:&quot;no&quot;,&quot;items_appear_animation&quot;:&quot;no&quot;,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;object_class_name&quot;:&quot;LauritsCore_Portfolio_List_Shortcode&quot;,&quot;taxonomy_filter&quot;:&quot;portfolio-tag&quot;,&quot;additional_query_args&quot;:{&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;portfolio-tag&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:&quot;google-shopping&quot;}]},&quot;holder_data&quot;:{&quot;data-appearing-delay&quot;:0},&quot;space_value&quot;:10}\" data-appearing-delay=\"0\">\n\t\t<div class=\"qodef-grid-inner clear\">\n\t\t\t<div class=\"qodef-grid-masonry-sizer\"><\/div>\n\t<div class=\"qodef-grid-masonry-gutter\"><\/div>\n<article class=\"qodef-e qodef-parallax-effect--no qodef-grid-item qodef-item--full post-85783 portfolio-item type-portfolio-item status-publish has-post-thumbnail hentry portfolio-tag-google-ads portfolio-tag-google-shopping\">\n\t<div class=\"qodef-e-inner\" >\n\t\t\t<div class=\"qodef-e-media-image qodef--background\" style=\"background-image: url( https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6.jpg)\">\n\t\t<img decoding=\"async\" width=\"1440\" height=\"1440\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Decadent b\u00e6ltetaske\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6.jpg 1440w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6-100x100.jpg 100w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/03\/decadent6-600x600.jpg 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h4 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/wordpress.kvantum.com\/de\/cases\/decadent-copenhagen\" target=\"_self\">\n\t\tDecadent Copenhagen\t<\/a>\n<\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-e-post-link\" href=\"https:\/\/wordpress.kvantum.com\/de\/cases\/decadent-copenhagen\" target=\"_self\"><\/a>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-parallax-effect--no qodef-grid-item qodef-item--full post-84747 portfolio-item type-portfolio-item status-publish has-post-thumbnail hentry portfolio-tag-google-ads portfolio-tag-google-shopping portfolio-tag-sociale-medier portfolio-tag-soegemaskineoptimering\">\n\t<div class=\"qodef-e-inner\" >\n\t\t\t<div class=\"qodef-e-media-image qodef--background\" style=\"background-image: url( https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1.jpg)\">\n\t\t<img decoding=\"async\" width=\"1120\" height=\"1120\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1.jpg 1120w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1-100x100.jpg 100w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Carhartt-WIP1-600x600.jpg 600w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h4 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/wordpress.kvantum.com\/de\/cases\/carhartt-wip\" target=\"_self\">\n\t\tCarhartt WIP\t<\/a>\n<\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-e-post-link\" href=\"https:\/\/wordpress.kvantum.com\/de\/cases\/carhartt-wip\" target=\"_self\"><\/a>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-parallax-effect--no qodef-grid-item qodef-item--full post-84693 portfolio-item type-portfolio-item status-publish has-post-thumbnail hentry portfolio-tag-sociale-medier portfolio-tag-google-ads portfolio-tag-google-shopping portfolio-tag-soegemaskineoptimering\">\n\t<div class=\"qodef-e-inner\" >\n\t\t\t<div class=\"qodef-e-media-image qodef--background\" style=\"background-image: url( https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n.jpg)\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n.jpg 2048w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-1024x1024.jpg 1024w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-150x150.jpg 150w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-768x768.jpg 768w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-1536x1536.jpg 1536w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-650x650.jpg 650w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-1300x1300.jpg 1300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-600x600.jpg 600w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2021\/10\/244418668_4805644046136391_1464914880144810491_n-100x100.jpg 100w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" title=\"\">\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h4 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/wordpress.kvantum.com\/de\/cases\/bundgaard\" target=\"_self\">\n\t\tBundgaard\t<\/a>\n<\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-e-post-link\" href=\"https:\/\/wordpress.kvantum.com\/de\/cases\/bundgaard\" target=\"_self\"><\/a>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-parallax-effect--no qodef-grid-item qodef-item--full post-84345 portfolio-item type-portfolio-item status-publish has-post-thumbnail hentry portfolio-tag-e-mail-marketing portfolio-tag-google-ads portfolio-tag-google-shopping portfolio-tag-sociale-medier portfolio-tag-soegemaskineoptimering\">\n\t<div class=\"qodef-e-inner\" >\n\t\t\t<div class=\"qodef-e-media-image qodef--background\" style=\"background-image: url( https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4.jpg)\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"800\" src=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4.jpg 799w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4-300x300.jpg 300w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4-100x100.jpg 100w, https:\/\/wordpress.kvantum.com\/wp-content\/uploads\/2020\/08\/Maria-Black4-600x601.jpg 600w\" sizes=\"(max-width: 799px) 100vw, 799px\" title=\"\">\t<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h4 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/wordpress.kvantum.com\/de\/cases\/maria-black\" target=\"_self\">\n\t\tMaria Black\t<\/a>\n<\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a itemprop=\"url\" class=\"qodef-e-post-link\" href=\"https:\/\/wordpress.kvantum.com\/de\/cases\/maria-black\" target=\"_self\"><\/a>\n\t<\/div>\n<\/article>\n\t\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads Shopping F\u00fcr einige Suchanfragen werden im obersten Bereich von Google\u2019s Suchresultaten eine bestimmte Art Anzeigen abgebildet, die aus einem Produktbild, Produkttitel und einem Link zum Anbieter besteht. Diese Anzeigenform wird Google Shopping \u2013 oder Product Listing Ads (PLA) \u2013 genannt und ist f\u00fcr alle Unternehmen verf\u00fcgbar, die Produkte direkt \u00fcber ihren eigenen Webshop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-89538","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/pages\/89538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/comments?post=89538"}],"version-history":[{"count":0,"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/pages\/89538\/revisions"}],"wp:attachment":[{"href":"https:\/\/wordpress.kvantum.com\/de\/wp-json\/wp\/v2\/media?parent=89538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}